Our podcast is taking a break from new episodes over the summer, so we’re taking the opportunity to repeat some of our favourite episodes from earlier in the year.

This week, we’re going back to our second ever episode, a chat with BBC Sport’s then-Younger Audiences editor Stuart Rowson.

We looked at how BBC Sport is able to find the character that is befitting of the organisation and their audiences – which, it turns out, is somewhere between dad dancing and #ladsbantz.

For full show notes for this episode visit http://thenative.com/131

The Native Podcast is the audio baby of The Native - a hub of inspiring resources for education and youth marketers - and is hosted and produced by our editor-in-chief, Dave Musson. Please subscribe to the show wherever you get your podcasts, leave us a rating or review and tell a friend who might be interested in listening too.

If you’d like to be a guest on a future episode of The Native podcast I’d love to hear from you! Use the contact form on our website, email [email protected] or get in touch on Twitter where we’re @thenativetweets. Oh, and don’t forget to sign up for our excellent weekly newsletter too!

Our music is by Broke For Free and is used under Creative Commons and The Native is part of Natives Group - the World’s Student Marketing Group.