It's a Creativity Made Easy REPLAY!!!

Ever feel like your creative work falls flat despite your best efforts? The missing ingredient might be story. In this conversation with Darren Cooper from 1898 Creative, we break down exactly why story matters—and how to structure it.

WHAT YOU'LL LEARN:

• The 5 essential elements every compelling story needs (hook, backstory, conflict, resolution, call to action)
• Why conflict is non-negotiable in business storytelling (and how to find yours)
• How to apply story structure directly to your creative process
• The difference between telling your "why" and showing it through story
• Why resolution leads to scalability (think sequels, not just endings)
• The 1898 Creative story arc framework you can implement today

FEATURED RESOURCE:Get Dustin's free frameworks at dustinpead.com/free including the DO vs DUE Framework, Time & Energy Audit, and Future You planning system.

GUEST: Darren Cooper, Founder of 1898 Creative - a video production agency transforming how businesses tell their stories.

Story isn't just for Netflix binges—it's the framework that makes your creative work compelling, memorable, and scalable. Whether you're pitching clients, building a business, or developing your next project, understanding story structure will change how you work.

CONNECT:Website: dustinpead.comInstagram: @dustinpeadEpisode length: 19 minutes

#CreativeProcess #Storytelling #CreativeBusiness #ProductivityForCreatives