This week, Andy and Brian return from hosting Master B2B executive roundtables across the country and share how practitioners are making the pitch to their CIO, CFO and CEO to fund their eCommerce initiatives.

And the answer is simple - "say it's an AI initiative."  Andy shared a story from one roundtable participant who made a pitch for a software investment to his CFO and the CFO responded, "Are you sure this isn't an AI tool? (wink wink)" knowing that every AI investment was being approved internally.