April 29, 2025

Representing youth voice within campaigns with Lyndsay McDade, Fearless

23 minutes

This episode we speak with Lyndsay McDade, Fearless Scotland Manager at Crimestoppers, the charity offering support to 11-18 year olds to raise awareness of issues relating to crime as well as providing anonymous ways to report it. A partnership with Police Scotland and the Scottish Government led to a campaign to tackle the rise in sextortion tacking children and young people, a large proportion of which are male.

Connect with Lyndsay on LinkedIn and here’s more about Fearless

Find out more about their Sextortion campaign here

Things Lyndsay talks about

The importance of not assuming anything around understanding of a topic, including the language used

Co-creation that is continued throughout a process (i.e. not just asking for input then stopping), seeing that through to results and impact

Making the process enjoyable for young people, bring food, pay for time!

Getting ‘out there’ and connecting with communities; building real life connections with groups and organisations working with key audiences and/or topics related to your work

Recommendations

Young Scot for their excellent youth content

Centre for Social Justice and their report Lost Boys

CLD Talks for their podcast on local activity in Scotland

The British Transport Police on TikTok

...more

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By Rebecca Roberts, Thread & Fable