Reps to Revenue

In this episode of the “Reps to Revenue Podcast,” host Rick Prince chats with Katharine Moustakes, founder and owner of Kathletics. 

Rick and Katharine chat about how and why she transitioned from being a club-based trainer to an independent trainer, and how she has since scaled her business. In this chat, Katharine gives a lot of great tips and advice for trainers who are looking to follow a similar path.

Below are the specific areas that Rick and Katharine discuss during this episode: 

1. Could you tell our listeners a bit more about yourself?

2. One of the progressions that trainers often take is going from a health club environment to working for themselves. You took this path as well. Could you discuss your decision to go this route?

3. As someone who has worked in both clubs and on your own, what are some pros and cons of each environment?

4. As an independent trainer, you don't have someone providing you with client leads. What was your marketing strategy when you started as an independent trainer, and how has your marketing strategy changed over time?

5. How important is social media in your marketing and branding?

6. Do you have any social media tips for independent trainers based on what you've learned?

7. As an independent trainer, you wear all of the hats in the business. How do you manage your time to ensure everything gets done without burning out?

8. What are some things a trainer should consider when choosing to provide training virtually? 

To learn more about Katharine and Kathletics, visit www.kath-letics.com

For $100 off AIHP’s Integrated Strength and Performance Coach Certification, use code REPS100 

In this inaugural episode of the ‘Reps to Revenue Podcast,’ host Rick Prince chats with Arlen Guerrero, the Director of Education at Equinox Fitness. 

Rick and Arlen chat about a multitude of topics related to how health club-based fitness professionals can market themselves effectively. 

Below are the specific areas that Rick and Arlen discuss during this episode: 

1.     Could you tell our listeners a bit more about you?

2.     Often, personal training marketing is discussed in relation to independent trainers. However, being effective at marketing in-club is just as important. Could you elaborate on why in-club marketing is important for a club trainer’s success?

3.     Some club trainers expect that they will be provided all of their clients from the management and not have to acquire their own. Could you elaborate on why this is a poor strategy?

4.     What are some of the most effective strategies for a trainer to market themselves to members in a club environment?

5.     Would you say that generally fitness/personal training managers tend to refer clients more to trainers that market themselves vs. wait for referrals from management as they are showing initiative?

6.     What about cross marketing with other departments in a club such as the front desk or membership advisors?

7.     Is marketing oneself to fellow trainers with respect to your niche expertise advised?

8.     As fitness/training managers often distribute clients to trainers, what are some of the best ways for a trainer to professionally and effectively communicate with their manager from a self-marketing perspective?

Lastly, what are some strategies that you would not recommend club trainers to do market themselves?