Tim Autrey draws a parallel between Leadership and Performance Improvement, and the work done by Albert Einstein and Max Planck. He identifies the 'general laws' that apply to the "big things", such as organizational structures, processes, procedures, databases, and even observed behaviors. He then brings light to the fact that the "small things", such as the "WHYs" underlying human choices and actions, follow a completely different set of rules. Finally, he details the concept of Vital Behaviors, identifying a handful (set of 12) for use in the practical application of observation and positive influence.