It's my birthday month! I've opened 4 private VIP Days at The Landmark London for bespoke one-day experiences to help you craft your signature message, talk, or offer before the year ends. To apply send an email to [email protected] or DM on Instagram (@ziano_mindspa) with the word, "Birthday".
Get your complimentary copy of The RePurposed Woman collector's edition to get my 12 steps to transform your experience into a message and your message into a movement. https://ziano.co.uk/collectors-edition/
If you’ve ever struggled to explain what you do, this episode will change how you talk about your business forever.
In this solo episode, Ene Obi shares the one thing that kept her stuck for five years in her speaking and coaching business: using complicated, “coach-speak” language that her audience didn’t understand.
You’ll learn how to:
- Stop using vague phrases like “helping women step into their next chapter”
- Find simple, powerful words your audience actually uses
- Describe what you do in everyday language anyone can understand
- Discover your client’s “hell” (pain) and “heaven” (desire), and use those words in your message
Ene also shares real stories from women navigating career loss, reinvention, and finding purpose beyond corporate life, and how their raw language becomes the most magnetic marketing message.
This episode is perfect for you if:
· You're in the first 5 years of building a speaking/coaching business
· You're a professional woman turning your lived experience into a message
· You know you need to refine your messaging but feel stuck
· You're using words like 'transformation,' 'empowerment,' or 'next chapter' without clear explanation
· You want to attract the RIGHT people without sounding vague or cheesy
· Keywords: speaking business, coaching business, clear messaging, ideal client language, marketing for coaches, professional women entrepreneurs, message clarity, signature talk, coaching business startup, how to talk about what you do, clarity for coaches, stop using coach language, speaking business, build a coaching business, find your message, storytelling for coaches, midlife career change, women in business, build a speaking platform, RePurposed Woman.
· Listen now and stop spending years figuring out what I finally learned: Your client's words are your business."
Connect with me on:
Instagram - @ziano_mindspa
Email - [email protected]