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Repurposing Content: Myths & Methods #216
Do you have a ton of great content that you’re not sure what to do with? Repurposing is the answer! In this episode you will learn:
* Repurposing content to save time and work smarter
* Common myths about repurposing content
* The ultimate goal of repurposing content
Some people think repurposing content is lazy, but it’s a smart way to work. If you’ve created good content in the past, there’s no reason not to share it again. The goal of repurposing content is to reuse it in new ways, on different platforms, and to build your own evergreen content platform.
Listen to this episode on:
Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe
Highlights in this episode:
[00:01:02] – Content repurposing myth number one is that repurposing content is boring because your audience has seen it all before.
[00:03:05] – Do what others don’t–most people think about it is sharing somebody else’s meme or quote and then walking away.
[00:06:04] – Repost content all the time.
[00:07:01] – The ultimate goal of repurposing content is to reuse both old and current content in new ways.
[00:09:35] – The essentials of repurposing your content are to stop recreating good stuff and to start taking one 10th of your content creation time and use it to measure the content.
[00:12:29] – We’re multiplying the efforts that we put in to create that content in the first place.
Blog Post
Let’s start talking about repurposing. Repurposing your content, saving time, multiplying your efforts. And yes, we are going there on working smarter and not harder. We’re going to cover myths, what you’ve tried in the past and maybe why it didn’t perform so well, the essentials of repurposing your content, and the ultimate goal of repurposing.
Before we go all there, I want to remind you, multiplying your content efforts is one of my three M’s:
* Make,
* measure,
* and multiply.
Busting Content Repurposing Myths
Let’s talk about myths around repurposing your content first.
Content repurposing myth number one is that you’re going to be boring if you repurpose.
Your audience has seen it all before. I’m going to do a real big pit stop here.
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Do you have a ton of great content that you’re not sure what to do with? Repurposing is the answer! In this episode you will learn:
* Repurposing content to save time and work smarter
* Common myths about repurposing content
* The ultimate goal of repurposing content
Some people think repurposing content is lazy, but it’s a smart way to work. If you’ve created good content in the past, there’s no reason not to share it again. The goal of repurposing content is to reuse it in new ways, on different platforms, and to build your own evergreen content platform.
Listen to this episode on:
Apple Podcasts | Spotify | Stitcher | Google Play | Amazon Music | How To Subscribe
Highlights in this episode:
[00:01:02] – Content repurposing myth number one is that repurposing content is boring because your audience has seen it all before.
[00:03:05] – Do what others don’t–most people think about it is sharing somebody else’s meme or quote and then walking away.
[00:06:04] – Repost content all the time.
[00:07:01] – The ultimate goal of repurposing content is to reuse both old and current content in new ways.
[00:09:35] – The essentials of repurposing your content are to stop recreating good stuff and to start taking one 10th of your content creation time and use it to measure the content.
[00:12:29] – We’re multiplying the efforts that we put in to create that content in the first place.
Blog Post
Let’s start talking about repurposing. Repurposing your content, saving time, multiplying your efforts. And yes, we are going there on working smarter and not harder. We’re going to cover myths, what you’ve tried in the past and maybe why it didn’t perform so well, the essentials of repurposing your content, and the ultimate goal of repurposing.
Before we go all there, I want to remind you, multiplying your content efforts is one of my three M’s:
* Make,
* measure,
* and multiply.
Busting Content Repurposing Myths
Let’s talk about myths around repurposing your content first.
Content repurposing myth number one is that you’re going to be boring if you repurpose.
Your audience has seen it all before. I’m going to do a real big pit stop here.