Cracking Copy

Repurposing Copy for Maximum Impact


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Repurposing Your Copy for Maximum Impact

Creating single-use, disposable content is a false economy. It's also a high price to pay, zapping up your precious time and energy as a marketer and content creator.

If you tend to find content creation, writing and marketing your business exhausting, then this podcast is for you.

Ella & Minnie talk about the wonderful alchemy of repurposing content to make your life easier, save time and most importantly your sanity.

Listen in to discover:

  • The legendary Mince Beef strategy for repurposing your content!
  • The 2 main methods that you must know to repackage your content many times over. Simple!
  • Sanity saving, sustainable ways you can repurpose, recycle and reuse each piece of content you create.
  • Examples of how we repurpose our own content.
  • Why you never need to worry that recycling content will make you sound like a stuck record. Spoiler alert: it won’t.
  • How would it feel to get more value and greater reach from each and every piece of content you create? Whether you are a solopreneur or a more established business, we’ll help you apply your own simple strategies to content distribution and become more intentional in your content writing process.

    Tune in and let us know what you think of this episode.

    Contact us

    Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you would like us to cover.

    Twitter @cracking_copy

    Facebook @crackingcopy

    ➡️ Share this podcast with someone who’ll find it useful

    You can also find us at:

    Instagram:

    Ella Hoyos - @flurrymarketing

    Minnie McBride - @minnie__writes

    LinkedIn:

    Ella Hoyos - https://www.linkedin.com/in/ellahoyos

    Minnie McBride - https://www.linkedin.com/in/minniemcbride

    Ella Hoyos and Minnie McBride are co-hosts of this new podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.

    Support this podcast!

    If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :)

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    Cracking CopyBy Ella Hoyos & Minnie McBride