Cracking Copy

Show Notes - Cracking Copy

Episode 22

What Have We Learnt in a Year of Podcasting?

And we ask the question…

Do you have a podcast in you?

Ella and Minnie look back over the last year since launching the Cracking Copy Podcast.

We interview each other about our top takeaways from the experience, what we’ve learnt and our thoughts on podcasting as a marketing medium.

It’s a candid insight into how we ‘fell into’ the industry, why we love it and the benefits that podcasting has given us.

It’s a must-listen if launching a podcast is on your things-to-do list.

If podcasting is something you are considering, we have BRILLIANT NEWS! In September we are hosting a free three-day challenge. The challenge will give you the chance to explore whether you have a podcast in you, what format and genre it might take, and who might listen and you’ll be able to map out your first few episodes.

You will then have the chance to enrol on our October Launch Your Indie Podcast course which will give you the knowledge and confidence to get started. Sign up here to get on our waiting list and we will let you know all the details towards the end of the summer.

Let us know what you think of this episode. Please rate and review and recommend to others. We love helping small business owners and entrepreneurs improve their writing.

Resources

Waiting List for Launch Your Indie Podcast

Contact us

Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover.

Twitter @cracking_copy

Facebook @crackingcopy

➡️ Share this podcast with someone who’ll find it useful

You can also find us at:

Instagram:

Ella Hoyos - @flurrymarketing

Minnie McBride - @minnie__writes

LinkedIn:

Ella Hoyos - https://www.linkedin.com/in/ellahoyos

Minnie McBride - https://www.linkedin.com/in/minniemcbride

Ella Hoyos and Minnie McBride are co-hosts of this podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.

Support this podcast!

If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :)

Buy me a coffee

Show Notes - Cracking Copy

Episode 21 - Magic Messaging

Why you need a messaging strategy and how to build one

Minnie and Ella are today tackling the HUGE subject of marketing messaging.

We look at:

From our own experiences and knowledge, we give you an overview of messaging, what we mean by it and the importance of coherent and magnetic messaging so you and your brand can stand out in the sea of noise.

We outline the 5 step process to creating your brand messaging strategy and the 12 key components for this messaging playbook.

This episode is a belter if you want a whistlestop overview of this important topic. It’s a fabulous tutorial, packed full of valuable tips. You might need a pen this time to make notes!

Let us know what you think of this episode. Please rate and review and recommend to others. It is great to feel that we are helping small business owners and entrepreneurs improve their writing.

Resources

Isle of Wight Tomatoes on Instagram

Contact usPlease drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover.

Twitter @cracking_copy

Facebook @crackingcopy

➡️ Share this podcast with someone who’ll find it useful

You can also find us at:

Instagram:

Ella Hoyos - @flurrymarketing

Minnie McBride - @minnie__writes

LinkedIn:

Ella Hoyos - https://www.linkedin.com/in/ellahoyos

Minnie McBride - https://www.linkedin.com/in/minniemcbride

Ella Hoyos and Minnie McBride are co-hosts of this podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.

Support this podcast!

If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :)

Buy me a coffee

Show Notes - Cracking Copy

Episode 20

Mastering Meta Ads and Writing Tips For Success

With CJ Sinclair from Vibing Social

Minnie talks to CJ from Vibing Social, a Meta ads specialist about what’s working right now on Facebook and Instagram.

Tune in if you’re new to ads and are thinking of FB and Instagram ads as part of your marketing strategy. Or, you may already be using them and are after some tips. CJ also discusses how to troubleshoot underperforming ads and what you need to do to set yourself up for success.

Minnie is ads trained for Pinterest but learns from CJ that Meta is a different kettle of fish due to its forever-changing platform and complexity.

Also, we discuss the importance of great copy as a key component to ads success, what else you need to have in place and how vital it is that you know what you’re doing in order to get optimum return on your ad spend (ROAS).

It’s a great introduction to ads on the Meta platforms so grab a cuppa, settle down and enjoy.

Please drop us a review and let us know what you thought of this episode!

About Our Guest:

CJ Sinclair is a Meta Ads Specialist (Facebook and Instagram) who primarily works with e-commerce brands. As a psychologist, she happily admits to being a ‘data geek’ and absolutely loves what she does.

In addition to managing client accounts, CJ also offers 1:1 and group training as well as consultancy. She also manages a free ads support Facebook group exclusively for e-commerce businesses.

Contact CJ:

Website: www.vibingsocial.co.uk

Instagram: https://www.instagram.com/vibingsocial_/

Contact us

Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover.

Twitter @cracking_copy

Facebook @crackingcopy

➡️ Share this podcast with someone who’ll find it useful

You can also find us at:

Instagram:

Ella Hoyos - @flurrymarketing

Minnie McBride - @minnie__writes

LinkedIn:

Ella Hoyos - https://www.linkedin.com/in/ellahoyos

Minnie McBride - https://www.linkedin.com/in/minniemcbride

Ella Hoyos and Minnie McBride are co-hosts of this podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.

Support this podcast!

If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :)

Buy me a coffee

It's an extra juicy show as Ella Hoyos talks to Brittany McBean about pricing for copywriters. We dig into what makes a premium client experience that commands high prices and delivers top kudos, in this hour-long episode.

Tune in if you’re a freelance copywriter looking to break out of feast and famine mode, and ready to scale up your business profitability.

We start with the spark that kicked things off Brittany & Ella in their copywriting careers.

Brittany lays bare the struggle of the early years and the "obnoxious" story of how her business grew from generating $11k to $186 in a single year. You’ll hear how she’s been riding the wave ever since.

We talk about the perspective shift needed for copywriters who unwittingly limit their earning potential.

What have cars got to do with copywriting? You’ll discover the ‘Buying a Car vs Mechanic mindset’, that is likely keeping you stuck.

And you’ll get more than a sneak peak inside Brittany’s course, The Five Figure Leap. This is a programme designed to help freelance businesses and micro agencies provide a super smooth client experience, and develop lead-generation strategies to seek and attract top tier clients.

BONUS OFFER: For May 2023 only, Brittany is throwing her doors open wide to welcome people inside her programme - The Five Figure Leap . This is a great opportunity not to be missed!

Resources:

Your FREE pass to The Five Figure Leap Open House, valid throughout May 2023

Find out more about The Five Figure Leap here.

About Our Guest:

Brittany McBean is a launch strategist & conversion copywriter who specializes in anti-sleazy, audience-focused, high-converting copy for online entrepreneurs & educators.

She believes that Black lives matter now and always, marketing needs to help, not harm, and that it's our responsibility to use our voice to build up, magnify, and support historically & systemically marginalized people.

Through her research-based strategy and copy, she helps industry leaders like Rick Mulready, Brandi Mowles, and Lattice Hudson run multi 6 & 7-figure launches & funnels through clear messaging and anti-manipulative marketing practices.

She'll talk just to hear herself talk, but you'll get the least nonsense out of her when talking about what's-working-now marketing & launch strategies, copywriting & messaging, and her journey with infertility & mental health.

She believes in the Oxford comma and will fight you on it.

Contact Brittany:

Website: https://brittanymcbean.com/

Instagram: www.instagram.com/brittanylmcbean/

Contact us

Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover.

Twitter @cracking_copy

Facebook @crackingcopy

➡️ Share this podcast with someone who’ll find it useful

You can also find us at:

Instagram:

Ella Hoyos - @flurrymarketing

Minnie McBride - @minnie__writes

LinkedIn:

Ella Hoyos - https://www.linkedin.com/in/ellahoyos

Minnie McBride - https://www.linkedin.com/in/minniemcbride

Ella Hoyos and Minnie McBride are co-hosts of this podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.

Support this podcast!

If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :)

Buy me a coffee 

In this episode, host Ella Hoyos talks to Nikki Trailor, a seasoned launch copywriter, to uncover the 3 key things you need for a successful live launch.

Tune in if you’re a copywriter, course creator or online business owner who wants to optimise your copy and launch strategy for more sales success in 2023.

Nikki shares her journey to becoming a specialist launch copywriter, following a pre-pandemic career in travel and tourism.

You’ll hear about her work on a recent six-figure launch success for a productivity coaching couple. She reveals how she helped her client, the Lifehack Method, get great results after raising the ticket price of their programme by $2,500.

And you’ll also get 3 tasty takeaways for your next launch.

So take a break and listen as we talk about launches, the importance of offers, nurturing your audience and writing stellar sales pages.

As always, we’d love to know what you think of this episode. Please leave a review or continue the conversation by getting in touch. Contact deets below.

Resources:

Get your free Launch Goal Calculator here

About Our Guest:

Nikki is a copywriter + brand voice strategist who works with unapologetic business owners who are ready to unleash their true personality to make more sales. She creates powerful brand voice guides and sales copy that shows off her clients' unique personality, commands the attention of their ideal customers, and converts them into paying ones. All with a fast turnaround.

She's trained in conversion copywriting with some of the best copywriters in the biz, learning how to deliver impact for her clients with her signature cocktail of personality-driven copy and ethical persuasion principles.

When she's not busy writing or whipping up brand voice guides, you'll find her out exploring the world (probably Mexico) or dancing Cuban-style on a stage somewhere in London.

Contact Nikki:

Website: www.nikkitrailor.com

Instagram: instagram.com/nikki_trailor

Contact us

Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover.

Twitter @cracking_copy

Facebook @crackingcopy

➡️ Share this podcast with someone who’ll find it useful

You can also find us at:

Instagram:

Ella Hoyos - @flurrymarketing

Minnie McBride - @minnie__writes

LinkedIn:

Ella Hoyos - https://www.linkedin.com/in/ellahoyos

Minnie McBride - https://www.linkedin.com/in/minniemcbride

Ella Hoyos and Minnie McBride are co-hosts of this podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.

Support this podcast!

If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :)

Buy me a coffee 

Today we are talking about social media bios.What do we mean by a bio? (*note: bio is short for biography)

Well, we’re talking about the personal information that you see on your social media profiles. You know, that tiny amount of space at the top with a ridiculously low character count where you have to grab attention, get across your value proposition, what you want the reader to do and be so magnetically brilliant that they will do whatever you have asked.

No mean feat! So we are going to be discussing what you can do to achieve bio nirvana.

Because when was the last time your bios had a spring clean?

We have gone all generous and created a FREE Brilliant Bio Checklist with all the actionable tips from today’s podcast. The link is in the resources below.

So tune in, sit back and listen and let us know what you think of this episode. Continue the conversation by leaving us a message and getting in touch on our socials. Contact deets below.

Resources:

Get your free Brilliant Bio Checklist here

Link apps include: Linktree, AllMyLinks, Card, Link Hubb, Linkkie and Taplink amongst others

Company bios we discuss:

Hubspot LinkedIn here

Sainsbury's LinkedIn Twitter

Morrisons LinkedIn Twitter

Aldi LinkedIn Twitter

Waitrose LinkedIn

Contact us

Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover.

Twitter @cracking_copy

Facebook @crackingcopy

➡️ Share this podcast with someone who’ll find it useful

You can also find us at:

Instagram:

Ella Hoyos - @flurrymarketing

Minnie McBride - @minnie__writes

LinkedIn:

Ella Hoyos - https://www.linkedin.com/in/ellahoyos

Minnie McBride - https://www.linkedin.com/in/minniemcbride

Ella Hoyos and Minnie McBride are co-hosts of this podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.

Support this podcast!

If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :)

Buy me a coffee 

With all the buzz about ChatGPT and Artificial Intelligence, we think we would be mad not to cover it!

We have been wondering, and perhaps you have too:

In today’s episode, we seek to answer these questions and more. Over the past few months, we have absorbed as much info as possible about the newest AI offerings, had a play with them and believe that this is a revolution that cannot be ignored. We also dive into some best practices for leveraging these tools to make us better, more efficient writers.

This is obviously only just the beginning. This is a topic that we will be returning to again and again we are sure.

So tune in, sit back and listen and let us know what you think of this episode and our take. Do continue the conversation by leaving us a message and getting in touch. Contact deets below.

Resources:

ChatGPT can be found at Chat OpenAI

The app Ella has been using is an AI writing tool called Nichesss and the SEO app is WriterZen.

Also check out:

Bard, Jasper.ai, Writesonic, Copysmith, Rytr, AI Writer, CopyAI, Closerscopy, Writecream

The video tool Minnie mentions at the end is RunWayML

If you use any other good ones, please do let us know!

Contact us

Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover.

Twitter @cracking_copy

Facebook @crackingcopy

➡️ Share this podcast with someone who’ll find it useful

You can also find us at:

Instagram:

Ella Hoyos - @flurrymarketing

Minnie McBride - @minnie__writes

LinkedIn:

Ella Hoyos - https://www.linkedin.com/in/ellahoyos

Minnie McBride - https://www.linkedin.com/in/minniemcbride

Ella Hoyos and Minnie McBride are co-hosts of this podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.

Support this podcast!

If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :)

Buy me a coffee 

Repurposing Your Copy for Maximum Impact

Creating single-use, disposable content is a false economy. It's also a high price to pay, zapping up your precious time and energy as a marketer and content creator.

If you tend to find content creation, writing and marketing your business exhausting, then this podcast is for you.

Ella & Minnie talk about the wonderful alchemy of repurposing content to make your life easier, save time and most importantly your sanity.

Listen in to discover:

How would it feel to get more value and greater reach from each and every piece of content you create? Whether you are a solopreneur or a more established business, we’ll help you apply your own simple strategies to content distribution and become more intentional in your content writing process.

Tune in and let us know what you think of this episode.

Contact us

Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you would like us to cover.

Twitter @cracking_copy

Facebook @crackingcopy

➡️ Share this podcast with someone who’ll find it useful

You can also find us at:

Instagram:

Ella Hoyos - @flurrymarketing

Minnie McBride - @minnie__writes

LinkedIn:

Ella Hoyos - https://www.linkedin.com/in/ellahoyos

Minnie McBride - https://www.linkedin.com/in/minniemcbride

Ella Hoyos and Minnie McBride are co-hosts of this new podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.

Support this podcast!

If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :)

Buy me a coffee 

We do not profess to be LinkedIn ninjas but this deep dive episode is a must-listen for any individual or business owner looking to leverage the power of LinkedIn.

In this LinkedIn podcast special, Ella & Minnie discuss why you might bother leveraging LinkedIn

We discuss the many places on LinkedIn to sell yourself and raise your profile. Our own research into the platform has led us to the realisation that we personally aren’t giving LinkedIn the attention it deserves. It is an excellent platform to build your professional network and generate business leads. We reveal how you can, with us, maximise the opportunities available. If you aren’t on LinkedIn you probably should be and we’ll tell you why.

Cracking Copy hosts Minnie McBride and Ella Hoyos give you our top tips for writing on the platform, how to grow your following and unlock the potential of LinkedIn for you and your business.

Tune in and let us know your thoughts - our contact details are below…

Interesting LinkedIn stats:

Contact us

Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you would like us to cover.

Twitter @cracking_copy

Facebook @crackingcopy

➡️ Share this podcast with someone who’ll find it useful

You can also find us at:

Instagram:

Ella Hoyos - @flurrymarketing

Minnie McBride - @minnie__writes

LinkedIn:

Ella Hoyos - https://www.linkedin.com/in/ellahoyos

Minnie McBride - https://www.linkedin.com/in/minniemcbride

Ella Hoyos and Minnie McBride are co-hosts of this new podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.

Support this podcast!

If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :)

Buy me a coffee 

This podcast is a must-listen for any writer or business owner looking to leverage the power of Twitter.

There is arguably no better social media platform to hone your writing skills. In this episode, Ella & Minnie discuss what Twitter can do for you as a writer, and how you can use the platform to find your tribe, grow your audience, test ideas and build in public.

With topics such as exploring what resonates with your target audience, providing something educational and interesting, understanding recent changes to the platform, and using hashtags to increase followers, this podcast is the perfect guide to help you get the most out of Twitter.

Cracking Copy hosts Minnie McBride and Ella Hoyos will help you unlock the potential of Twitter for your writing, business, and more. Whether you’re a writer, journalist, PR professional, or budding entrepreneur, you’ll learn how to craft compelling tweets, grow a loyal following, and get the most out of the ever-evolving platform. Discover the ins and outs of this powerful social media platform and use it to further your career and success.

Tune in and let us know your thoughts - our contact details are below…

Resources

Learn how to become a prolific digital writer with Ship30for30

Publish cross-platform with Typeshare

Search for insights and intel with Twemex

Organise your Twitter feed with Tweetdeck

Contact us!

Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you would like us to cover.

Twitter @cracking_copy

Facebook @crackingcopy

➡️ Share this podcast with someone who’ll find it useful

You can also find us at:

Instagram:

Ella Hoyos - @flurrymarketing

Minnie McBride - @minnie__writes

LinkedIn:

Ella Hoyos - https://www.linkedin.com/in/ellahoyos

Minnie McBride - https://www.linkedin.com/in/minniemcbride

Ella Hoyos and Minnie McBride are co-hosts of this new podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.

Support this podcast!

If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :)

Buy me a coffee