Cracking Copy

This episode is for you if you want to know how stellar copy can seriously up-level your business.

In this episode we cover:

The difference between copy and content and why it matters

The one true measure that tells you if your content is hitting the spot

How to lead the the customer journey

The surprising skill you never knew you needed to become a great copywriter

The simple reverse psychology question that will reveal the best insights from your customers

Listen up as we discuss commercial writing and how you can use this method to persuade customers to make buying decisions. You’ll learn about the importance of customer research and how it can help businesses connect with their target audience.

This short episode has plenty of actionable tips on how you can level up your own writing and optimise your copy for best results.

Contact us

Please drop us a voice note at www.memo.fm/crackingcopy and let us know what you think or what topics you would like us to cover.

Twitter @cracking_copy

Facebook @crackingcopy

➡️ Share this podcast with someone who’ll find it useful

You can also find us at:

Instagram:

Ella Hoyos - @flurrymarketing

Minnie McBride - @sosocial_minnie

LinkedIn:

Ella Hoyos - https://www.linkedin.com/in/ellahoyos

Minnie McBride - https://www.linkedin.com/in/minniemcbride

Ella Hoyos and Minnie McBride are co-hosts of this new podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.

Support this podcast!

If you found this episode helpful you can show your appreciation by making a donation! This helps offset the costs of producing the show and we’ll love you for it :)

www.buymeacoffee.com/crackingcopy

This episode is for you if you sometimes struggle to find focus before sitting down to write.

In this show we explore some fun ways that we can set ourselves up for success and get into a writing frame of mind, before we sit down to tackle the big projects of the day. Word games can be brilliant for getting in the writing zone but are also useful for improving your vocabulary and spelling.

* Which games are best for a quick warm up and getting in the zone?

* Which games are best for improving your vocabulary and spelling?

Not just for passing the time or general hilarity, word games can really help focus the mind and educate your brain to help you become a more focused and skilled writer.

Resources

The word games we discuss this week and where you can find them!

Wordle - https://nytimes.com/games/wordle (free)

Waffle - www.wafflegame.net (free)

Scrabble - App Store - Scrabble Go (free)

Boggle - find at all good stores! (Hasbro) - Boogle and Travel Boggle (rrp £10.99)

Crosswords - most newspapers and online (£ free to various)

Poetry for Neanderthals (by Exploding Kittens) - (rrp £19.99)

Contact us

Please do drop us a note. Let us know what you think or what topics you would like us to cover.

Twitter @cracking_copy

Email: [email protected]

➡️ Share this podcast with someone who’ll find it useful

You can also find us at:

Instagram:

Ella Hoyos - @flurrymarketing

Minnie McBride - @sosocial_minnie

LinkedIn:

Ella Hoyos - https://www.linkedin.com/in/ellahoyos

Minnie McBride - https://www.linkedin.com/in/minniemcbride

Ella Hoyos and Minnie McBride are co-hosts of this new podcast. We are professional copywriters and marketers. We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode and hope, along the way, to help you become better writers for your business.

Hello world! Welcome to Cracking Copy. In this short episode, you'll get the lowdown on what you can expect from us in this new show about writing for business. Lean in and listen up - we can't wait to get to know you!