Building African Brands

Repurposing your content | How to Give Your Social Media Content A Second Chance


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Content creation takes a lot of time and it can be overwhelming having to create new content all the time. There is another way: Repurposing.

People aren't paying as much attention as you think they are, and on platforms like Instagram or Facebook where many users have engagement levels of less than 10 percent, not all of your followers actually see your content.

Listen to this episode if you have been scared to recycle and reuse your content, or if you want to find out how to give your content a second chance.

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Building African BrandsBy Anesu-Tendesai Chikumba