Listen in to learn about one key element you need in your digital marketing strategy if you are looking to use social media to grow you business.

The difference between running an ad for brand visibility and lead generation is that 

• An ad for brand visibility is created to reach more people for them to become followers or to engage and like your content. While

• An ad for lead generation is created to share an offer for people to buy into and encourage them to share their information. They give your business permission to contact them surrounding the offer they saw on social media through your social media ad. Ads for lead generation helps with visibility, while an ad for visibility may not help you get more leads.

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Listen in to this episode to learn about 
- How Tracy Mapfumo started the award winning brand Eny's Treats
- What food innovation is 
- Issues (and pointers) surrounding navigating the Zimbabwean agribusiness industry

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Tracy Vongai Mapfumo is a food innovator and founder of Eny's Treats.  Eny's Treats manufactures wholesome snacks for urban health-conscious consumers. Through the brand, Tracy is working  to transform Zimbabwean food into competitive products. 

Her work with indigenous plants has seen her also take on the role of a research consultant and trainer with a focus on under utilized indigenous plants that have commercial value. Holding a BSc in Agriculture: Crop Science, Tracy is also a  Michigan State University Fellow who has won numerous awards including  Best SME in the Women in Agribusiness Awards, Ndine Thaza Season 6 Winner, CBZ - YEP Start Up Business Winner2019, and UNDP Youth Connekt First Runner up 2019. 

Follow Tracy's journey as she grows Eny's Treats!

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Listen to this episode to learn about:

- the journey in building Muwado an African storytelling platform for content creators to monetize their content
- The need for localized solutions tailored to the needs of Africans
- How Muwado went from being a personal blog to platform

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 Byagaba Roland is a Ugandan ICT and media professional, and entrepreneur. He is founder of Muwado -an African Storytelling Platform that not only enables African creators to share their content and build community, but to also monetize their work on the platform and essentially earn from their stories.

Connect with Roland on LinkedIn

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Join Muwado here.

facebook.com/muwado

instagram.com/muwado

linkedin.com/company/4987695/

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This is part two of the Episode with Roland Byagaba founder of Muwado

Listen to this episode to learn about:

- Artificial Intelligence (AI) And content creation
-  How Muwado is usng AI as a platform for African writers

_______________________

 Byagaba Roland is a Ugandan ICT and media professional, and entrepreneur. He is founder of Muwado -an African Storytelling Platform that not only enables African creators to share their content and build community, but to also monetize their work on the platform and essentially earn from their stories.

Connect with Roland on LinkedIn

_________________________
Join Muwado here.

facebook.com/muwado

instagram.com/muwado

linkedin.com/company/4987695/

Click here to be a guest on this podcast.

Click here to be a guest on this podcast.

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Listen in to this episode for:
- The journey in building Dawa Health
- How Dawa Health benefitted from being an AI (Artificial Intelligence) early adopter
- When you may need to pivot in your startup
- Using the needs of your target market to guide the growth of your brand.


Progress Success Mahureva is Co Founder and Chief Operating Officer of Dhawa Health a a Zambian based health tech startup that  integrates AI tools and community health workers, to enhance maternal and child health services. Dawa Health’s AI models helping in identifying high-risk pregnancies which is a crucial step towards reducing maternal mortality. Progress himself is Zimbabwean and having notable footprint in the start up ecosystems in his home country as well as in , Rwanda, and Nigeria (and of course Zambia). His passion for tech has led him into spaces where he is not only able to learn, but also teach.

Connect with Progress Here


About Dawa Health:
Zambian startup, Dawa Health is an AI-powered network of mobile clinics democratizing access to health for pregnant women, nursing mothers, & paediatric patients.

Through a digital health platform, a network of health agents, and point-of-care support, Dawa Health is reducing maternal and neonatal mortality in Sub-Sahara Africa.

Follow Dawa Health:

https://dawa-health.com/

https://www.facebook.com/dawahealth

https://x.com/dawa_health

https://www.linkedin.com/company/dawamed/

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Have you been wanting to start building your personal brand online but aren't sure of what to share.

Thinking about the kind of social media content to post can be daunting if you don't have a starting. Listen to this episode for three content types that you can start sharing on your social media platforms today to get started with building your personal brand.

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Did you know that I have a book?
Have a look at it here

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Have you been hesitant to start building your personal brand because you don't want to share aspects of your personal life?

When it comes to building your personal brand, you control how much your audience knows about you by what you share and engage with.

The first step is to decide on what you are willing to be vulnerable with and what you aren't willing to share about. It becomes easier to create the boundary when you are clear on this. 

Listen in to this episode if you have had questions surrounding this as well as what to share for personal brand.

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Get my book 30 Days of Gratitude for Entrepreneurs  here

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Have you been considering building your personal brand?

Your personal brand is who you are and how people perceive you.

Personal branding is the ongoing process of (defining and) refining what you stand for; communicating this through verbal and non verbal channels.

There are many advantages of building your personal brand and the pros outweigh the cons on this one.

Listen to this episode for encouragement on building your personal brand.



___________________

Get my book 30 Days of Gratitude for Entrepreneurs  here

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Listen to this episode for Tongayi Choto's journey in building AfriBlocks with a focus on :

-Building Pan- African vs building for your African country
-  The need for relationships to grow in the startup space.
- Community in the startup space.
- Afriblocks in Tech Stars 2021


Post a job on AfriBlocks: www.afriblocks.com

Become a freelancer on Afriblocks: Click here

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Tongayi Choto is  Co-founder & CEO of AfriBlocks, a Pan-African freelance talent marketplace where African freelancers can provide remote services worldwide.    

AfriBlocks made history as the first Zimbabwean based startup to be accepted into TechStars Accelerator and also funded by Google Black Founders Fund.


Tongayi is a leader in the web3 and Blockchain space, his startup, AfriBlocks, is a co-host of the Black Blockchain Summit, an annual fintech summit that takes place in Washington D.C USA, at Howard University. AfriBlocks also hosts the annual Freelancers Summit which has seen speakers from companies such as Google and LinkedIn participate.


In 2020 he was recognized as one of the Most Influential People of African Descent under 40. From  2018 - 2019, Tongayi served as Vice-Chair for Science & Technology Sector for the African Union | Pan African Diaspora Youth Association. (African Union Representative To The USA) 

Based in Harare, Zimbabwe, Tongayi has built a track record as a leader and innovator in Africa's tech ecosystem. Most recently serving as the lead Product Manager at BillMari a pan-African fintech startup based in Washington DC USA and playing a pivotal role in building the first platform to receive a bitcoin remittance license from a federal reserve bank.   

Before starting his professional career, Tongayi studied at the University of Zimbabwe, where he earned a BSc in Computer Science & Mathematics.

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Listen to this episode with Dan Odaka and Joshua Nsimbi for:

- The importance of brand before scaling
- How the mindset of the entrepreneur affects brand building
- How to Nurture your customers
- What brand nurturing is and who needs brand nurturing

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Dan and Josh are Ugandan business strategists, brand nurturers and marketers. Dan and Josh both offer digital marketing services and corporate training. They are also the video podcasters from Conversations with Dan and Josh, a platform for training on, and giving a Ugandan, and African perspective on marketing techniques, trends and tools.

Connect with Dan: https://www.instagram.com/thedanodaka
Connect with Josh:  https://www.instagram.com/nsimbijosh

Subscribe to the Youtube Channel Conversations with Dan and Josh for marketing related content and resources. 

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