Listen in to learn about one key element you need in your digital marketing strategy if you are looking to use social media to grow you business.

The difference between running an ad for brand visibility and lead generation is that 

• An ad for brand visibility is created to reach more people for them to become followers or to engage and like your content. While

• An ad for lead generation is created to share an offer for people to buy into and encourage them to share their information. They give your business permission to contact them surrounding the offer they saw on social media through your social media ad. Ads for lead generation helps with visibility, while an ad for visibility may not help you get more leads.

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