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Building African Brands
Building African Brands episodes
- Long form and Short Form Content | What they are and how to include them in your social media strategy
Are you using both long form and short form content?
You should have a mix in your content strategy.
Long form content is any content that you would typically post on youtube, podcasts, blogs.
Short form content would be the kind of content you would typically post on Instagram, Facebook or even Pinterest through your static posts, videos less than two minutes and captions.
Listen in to this episode to understand the difference between the two and how to determine how much of each to have in your strategy.Click here to be a guest on this podcast.
Let's Connect on LinkedIn
Let's Connect on Instagram17 min - Collaborating with similar brands and businesses
Have you been scared to collaborate with people or organizations that are in your industry?
Whether its B2B brand collaborations, or working with influencers for your brand and business:
Listen to this episodes to understand the benefits of brand collaborations and how to use what you know about your target audience to differentiate between close competitors and competitors with offerings that compliment yours.Click here to be a guest on this podcast.
Let's Connect on LinkedIn
Let's Connect on Instagram16 min - Using association to influence how people view you | Brand Collaboration
Have you shied away from collaborating with businesses in your industry?
Listen to this episode to find out why you need to consider collaborating with brands in the same space as yours.
Episode mentioned: Episode 10 “A Four-Step Process to Brand collaborations."
Free resource mentioned: Ideal Client Workbook
Zone in on your ideal clients and start thinking about how you can serve them in a way that they can understand based on their circumstances and experiences.Click here to be a guest on this podcast.
Let's Connect on LinkedIn
Let's Connect on Instagram18 min - Brand Accessibility | 9 Ways to remove barriers to accessing your content
Brand accessibility involves removing barriers to your brand.
Accessibility is something that we create and refine over time and the more you become aware of the need to create for everyone in your audience, the better you’ll serve the different needs people in your target audience may have.
Episodes mentioned: Episode 28
Free Resource: Ideal Client Workbook
Zone in on your ideal clients and start thinking about how you can serve them in a way that they can understand based on their circumstances and experiences.Click here to be a guest on this podcast.
Let's Connect on LinkedIn
Let's Connect on Instagram13 min - How to make your brand accessible by improving your communication
Would you consider your brand to be an accessible one?
Brand accessibility involves removing barriers to your brand. Accessibility can make your brand and business easier to find, and easier to buy from you.
Listen in to get started from a brand communication angle.
Episodes related: Episode 29
Accessibility is something that we create and refine over time and the more you become aware of the need to create for everyone in your audience, the better you’ll serve the different needs people in your target audience may have.
Free Resource: Ideal Client Workbook
Zone in on your ideal clients and start thinking about how you can serve them in a way that they can understand based on their circumstances and experiences.Click here to be a guest on this podcast.
Let's Connect on LinkedIn
Let's Connect on Instagram11 min - 7 Content ideas for your Social Media Marketing
The time to start planning what you want to share on social media isn’t when you’re about to post. Listen In to this episode if you’d like to start planning your content but need a few ideas.
These are 7 content marketing ideas that speak to any startup that will help your target audience get to know your brand and business a bit more.
Find any of these helpful? Leave a rating and a reviewClick here to be a guest on this podcast.
Let's Connect on LinkedIn
Let's Connect on Instagram11 min - Building a brand to support African founders | About The Created Creative
Have you ever wondered how The Created Creative started?
Listen in to hear the building blocks of this brand and why we work with Impact driven founders.
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The Created Creative impact-driven founders looking to build more solid brand and business foundations to launch their vision off.Our strengths predominantly lie in strategy for which we also assist with the implementation process.
In addition to this, The Created Creative offers innovation consultancy services; through which we strive to add to the growth of the African startup ecosystem. This is by helping impact-driven founders present themselves to their intended audiences in ways that speak to not only the needs of the market; but what to they want to be known for.
Click here to be a guest on this podcast.
Let's Connect on LinkedIn
Let's Connect on Instagram22 min - Failing vs Giving up on your brand | Simplifying your brand purpose
Have you heard about the need for a big why? in this episode, I go into how that translates into your brand purpose. Also, listen in to understand the differences between failing and giving up in your startup journey.
Have you given up on a startup before when you thought you had failed?
In this podcast you will get information about:
- How entrepreneurs are problem solvers
- The need to understand your target market
- The need to develop a brand purpose for your startup
Are you an African founder building a brand? Let's connect!
________________
The Created Creative partners with impact-driven founders looking to build more solid brand and business foundations to launch their vision off. This is by helping impact-driven founders present themselves to their intended audiences in ways that speak to not only the needs of the market, but what to they want to be known for.Click here to be a guest on this podcast.
Let's Connect on LinkedIn
Let's Connect on Instagram13 min - 3 Questions to Ask Yourself Before Choosing Your Brand Colours
So Logo, fonts and colors are not are your brand - they are your brand identity assets and are essentially the tip of the iceberg.
Your brand colors should show what you want to be known for while making sure your ideal client understands the message you want to communicate.
Listen in for three questions to ask yourself before picking brand colors.
Find this helpful? DM me and Let me know.Click here to be a guest on this podcast.
Let's Connect on LinkedIn
Let's Connect on Instagram7 min - 7 Budget Friendly Online Tools For Your Business
Do you struggle to find tools and software to use in your business? As an African Entrepreneur, it can be very difficult to find business tools that are not only affordable but help you become more efficient.
Listen in to hear some of the tools that I use in my online business — a lot of them have great free versions!
Would you like a copy of my Airtable content calendar?
Follow the link and duplicate the base:
https://airtable.com/invite/l?inviteId=invucpIYiAy6XtNqn&inviteToken=be86e29b5ba80ed418cfacd18ff125a5baec3b03cc09e7bbc60520f83da30035&utm_source=email
Connect with me:
www.instagram.com/thecreatedcreativeClick here to be a guest on this podcast.
Let's Connect on LinkedIn
Let's Connect on Instagram6 min
About Building African Brands
From the publisher's feed
What does it take to build an African brand?
To create for your home country, with your continent in mind, while competing with international brands that already have…
the advantages of economies of scale, and yet you still compete because your target audiences have access to their technology, products and services. And you compete because you want your efforts and your offering to be recognized globally.
What does it take to build a brand that embodies where you come from yet uses strategies that have been found to work but need to be adapted for them to work in your environment: In the African environment?
Welcome to Building African Brands, a podcast by The Created Creative where these questions and more will be answered through weekly episodes with brand strategist and online marketer Anesu Chikumba.
This podcast is all about the entrepreneur’s journey to building a strong brand and the ways to attract people that can relate to and see value in it. Each episode is designed to help you understand and use the building blocks of branding to level up your business, apply practical business and marketing tips that will move you from passion to profit. You will learn how to create and promote your services by using tools such as content marketing, social media marketing, and online marketing.
If you are looking for a platform that encourages conversations about creating, innovating, building and branding for the African Market. Then subscribe and start listening.