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Building African Brands
Building African Brands episodes
- Social Media for Business | How To Find Customers On Social Media
Have you created social media accounts but you haven't had any inquiries about your products? Listen to this episode for some ideas on how and where to find customers online.
Connect with me: www.instagram.com/thecreatedcreative
Show Notes: www.thecreatedcreative.com/episode12Click here to be a guest on this podcast.
Let's Connect on LinkedIn
Let's Connect on Instagram8 min - 3 Questions To Ask Yourself If You Aren't Sure You Are Adding Value
Adding value to your target audience will not help you nurture them, but it will help you build relationships. While this can be difficult to start doing it will help your brand in the long run. Listen in if you aren't sure you are adding value, or if you want to know how to start.
Episodes Mentioned: Episode 5
Connect With Me: www.instagram.com/thecreatedcreative
Full Transcript: www.thecreatedcreative.com/episode11
Free Resource: www.thecreatedcreative.com/idealclientworkbookClick here to be a guest on this podcast.
Let's Connect on LinkedIn
Let's Connect on Instagram7 min - A 4 Step Approach To Brand Collaborations
Have you had a brand in mind that you would like to work with? Be it an influencer, or small business owner... It can be difficult to navigate how to approach people but in this episode, we will dive into how to get the conversation started, the type of research you can do to get the conversation going, and how to win over their attention by showing interest in their growth.
Show notes: https://www.thecreatedcreative.com/post/episode10
Connect With Me: www.instagram.com/thecreatedcreativeClick here to be a guest on this podcast.
Let's Connect on LinkedIn
Let's Connect on Instagram10 min - How to Start Selling on Social Media
Are you struggling to create content for your business on social media? Listen in to learn about how to use content marketing to create content that not only engages your target audience but will have them becoming loyal to your brand over time.
Free Resource: www.thecreatedcreative.com/idealclients
Connect With Me: www.instagram.com/thecreatedcreative
Full Transcript: http://www.thecreatedcreative.co/post/episode9Click here to be a guest on this podcast.
Let's Connect on LinkedIn
Let's Connect on Instagram9 min - How to Start Speaking to People Who Value Your Product Offering By Defining Your Ideal Client
Have you had someone tell you your services were too expensive when you really were charging a fair price?
Could it have been that they just didn't understand you and didn't see value in what you were doing?
This one's a bit more technical but you will learn how to define your ideal client and the different aspects to look out for and consider. You can expect to learn how to apply this online.Free Resource: www.thecreatedcreative.com/idealclients
Connect With Me: www.instagram.com/thecreatedcreative
Show Notes: http://www.thecreatedcreative.com/post/episode8Click here to be a guest on this podcast.
Let's Connect on LinkedIn
Let's Connect on Instagram6 min - How to Create the Know Like Trust Factor and Build Relationships Online
People buy from brands that they trust. Understanding your ideal client's wants and needs can help you create content that can add value to them and get them trusting you.
Listen in for an illustration of the know - like - trust factor which will show how you can create a brand people trust enough to refer family and friends.
Connect with me on Instagram: https://www.instagram.com/thecreatedcreative/
Show notes: http://www.thecreatedcreative.com/post/episode7Click here to be a guest on this podcast.
Let's Connect on LinkedIn
Let's Connect on Instagram6 min - How to Create a Consistent Brand Experience Using Social Media
Is the content you are putting out working for or against you? Whether you are an influencer trying to be intentional about creating a brand, or a business that sells products, you need to make sure everything you put out online reinforces your brand message and supports what your brand is about. Using the example of Instagram, in this episode, we will dive into how to plan how a person experiences your brand online.
Episodes mentioned: Episode 3
Connect with me on Instagram: http://www.instagram.com/thecreatedcreative
Full transcript: http://www.thecreatedcreative.co/post/episode6Click here to be a guest on this podcast.
Let's Connect on LinkedIn
Let's Connect on Instagram6 min - Starting and Scaling a Business in Uncertain Times with Tatenda Jakarasi
Have you been discouraged by uncertainty and put your business idea on hold because the economy was too unstable, or it just wasn't a good time?
In this episode, we have Tatenda Jakarasi Co-Founder and CEO of Munch Zimbabwe. He shares how he started a service that didn't exist in Zimbabwe in 2017 paving a way for a new industry in a developing country. The brand has since grown from just offering food delivery, to groceries, and now pharmaceuticals which you can order from anywhere in the world through the Munch application.
On Mother's Day alone the brand had 225 orders delivered successfully- during a pandemic.
If you're ready to learn about how to navigate business in uncertain times, tune in!
CONNECT WITH ME: https://www.instagram.com/thecreatedcreative
TRANSCRIPT: https://www.thecreatedcreative.co/post/episode5Click here to be a guest on this podcast.
Let's Connect on LinkedIn
Let's Connect on Instagram36 min - How to Choose Social Media Platforms For Your Brand.
Are you on the right online platform? Should you even be on Instagram and Facebook? Understanding your target market and ideal clients can help you pick social media platforms for your brand to be on.
This episode dives into why you need to have your target market in mind when choosing online platforms as well as the type of content to post.
CONNECT WITH ME: https://www.instagram.com/thecreatedcreative/
SHOW NOTES: https://www.thecreatedcreative.co/post/choosing-social-media-platforms-for-your-brandClick here to be a guest on this podcast.
Let's Connect on LinkedIn
Let's Connect on Instagram7 min - Brand Perception | How to Influence What People Think About You
What are people saying about you?
You can influence how people think about your brand by managing the ways in which people interact with you. The different points at which people interact with you (such as your social media accounts) can be used to help you manage people's perceptions. This applies to both your personal brand and your business.
Show Notes (+full transcript): https://www.thecreatedcreative.co/post/how-to-influence-what-people-think
Connect with on Instagram: www.instagram.com/thecreatedcreativeClick here to be a guest on this podcast.
Let's Connect on LinkedIn
Let's Connect on Instagram6 min
About Building African Brands
From the publisher's feed
What does it take to build an African brand?
To create for your home country, with your continent in mind, while competing with international brands that already have…
the advantages of economies of scale, and yet you still compete because your target audiences have access to their technology, products and services. And you compete because you want your efforts and your offering to be recognized globally.
What does it take to build a brand that embodies where you come from yet uses strategies that have been found to work but need to be adapted for them to work in your environment: In the African environment?
Welcome to Building African Brands, a podcast by The Created Creative where these questions and more will be answered through weekly episodes with brand strategist and online marketer Anesu Chikumba.
This podcast is all about the entrepreneur’s journey to building a strong brand and the ways to attract people that can relate to and see value in it. Each episode is designed to help you understand and use the building blocks of branding to level up your business, apply practical business and marketing tips that will move you from passion to profit. You will learn how to create and promote your services by using tools such as content marketing, social media marketing, and online marketing.
If you are looking for a platform that encourages conversations about creating, innovating, building and branding for the African Market. Then subscribe and start listening.