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Building African Brands
Building African Brands episodes
- Brand names: Are there things you keep explaining to people?
It may be time for a change if you find yourselves explaining something more than once.
You need to be conscious of how the people you want to serve experience your brand when you aren’t in the room to answer these questions.
Not everyone will reach out to ask what you mean.
You need to clarify information and preempt any questions they may have adding it to the information.
And if it can’t be added — it may time for a change.Click here to be a guest on this podcast.
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Let's Connect on Instagram11 min - Using customer awareness journey to guide your content marketing
Customer awareness refers to the extent to which your potential customers are aware of the problem you have a solution for.
You can use this information to guide your content marketing strategy.
Customer Awareness Journey includes these stages:
- Problem unaware
- Problem aware
- Solution aware
- Your specific solution aware
Listen in to the awareness for the kind of content you can create for each stage.Click here to be a guest on this podcast.
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Let's Connect on Instagram16 min - Business Consultations | How to prepare for them
Consultants play a role in business and brand building. They act as an external objective team member that is there to help you solve a problem or grow your business to the next level.
The time you spend with a consultant is invaluable but you need to know how to make the most out of your session.
Listen in for some tips on how to prepare for it.
The business clinic mention is being held in collaboration with Eight2Five Innovation hub. Details will be on their pages to register.Click here to be a guest on this podcast.
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Let's Connect on Instagram15 min - Business Consultants | Bringing on objective people
How often do you take a step back from brand you are building?
It can be helpful to have external parties help you with areas your team may not be strong in. This is in addition to having objective people to bounce ideas off, or help you create strategies that can help you move your business forward.
Listen in to this episode to:
- Understand the difference between working on and working in your business
- How consultants can help
- The need to be conscious of the sunk cost fallacyClick here to be a guest on this podcast.
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Let's Connect on Instagram14 min - The state of design in advertising in Zimbabwe with Sherman Baloyi
Listen in to this conversation for:
- The state of design in advertising in Zimbabwe
- The need to have design backed by more than aesthetics (look and feel)
- Consideration for brand recognition and perception
This was part two of the conversation with Sherman Baloyi.
Listen to the previous episode for part one:
Selling Strategy in a developing country
________________
Sherman Baloyi is a Zimbabwean-born Creative Director and Brand Strategist whose work expertly marries the allure of African heritage with the audacity of modern design.As founder of OnaDsgn, Sherman has been instrumental in guiding Zimbabwe's future brands with a firm focus on brand-driven strategic insights. He sees design as the end product and firmly grounds each brand's identity in its foundational building blocks, thus playing a pivotal role in their growth and success. Sherman's work celebrates patterns, textures, and the raw beauty of the African people, making each piece an authentic expression of his continent.
Sherman is also a visual artist whose captivating artistry has been showcased in Harare's Artillery Gallery and the National Art Gallery of Zimbabwe.
Connect With Sherman:
https://www.instagram.com/iamshermanbaloyi/
Follow Ona Dsgn:
https://www.instagram.com/onadsgn/
Email: [email protected]Click here to be a guest on this podcast.
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Let's Connect on Instagram23 min - What it takes to sell strategy in a developing country with Zimbabwean Creative Director Sherman Baloyi
Listen to the episode for a conversation on:
- Selling strategy and how to navigate clients that may not see the need for strategy as a stand alone service.
- The impact of branding on the economy
- How brand strategy foundations such as perception, consistency and confidence impact your business in the long run
- Navigating client budgets, negotiations and scope of work conversations
_____________
Sherman Baloyi is a Zimbabwean-born experimental artist and innovative Creative Director and Brand Strategist whose work expertly marries the allure of African heritage with the audacity of modern design.As founder of OnaDsgn, Sherman has been instrumental in guiding Zimbabwe's future brands with a firm focus on brand-driven strategic insights. He sees design as the end product and firmly grounds each brand's identity in its foundational building blocks, thus playing a pivotal role in their growth and success. Sherman's work celebrates patterns, textures, and the raw beauty of the African people, making each piece an authentic expression of his continent.
Sherman is also a visual artist whose captivating artistry has been showcased in Harare's Artillery Gallery and the National Art Gallery of Zimbabwe.
Connect With Sherman:
https://www.instagram.com/iamshermanbaloyi/
Follow Ona Dsgn:
https://www.instagram.com/onadsgn/
Email: [email protected]Click here to be a guest on this podcast.
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Let's Connect on Instagram51 min - Social media for business: Content marketing for two way conversations
Do you use social media for business?
Your content is an opportunity for two conversations.
You need to pay attention to your comment section:
What questions are your customers of potential customers asking?
Is your target market complaining about anything in particular?
How are your followers explaining things to each other if they answer each other’s questions, or add a comment on someone else’s comment on Instagram, Twitter, Facebook, LinkedIn and any other social media platforms you might be on?
The answers to these questions should ideally guide what you are saying in your social media posts and contribute to your content plan .
Here are a few social listening tools you can use:
- Google Alerts
- Tweet Deck
- Social MentionClick here to be a guest on this podcast.
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Let's Connect on Instagram17 min - Leveraging Public Relations for your Brand with Kevin Mwenye
What is Public Relations and why is it important for your brand?
Listen in to this episode. to:
- Understand what PR is and how it differs from marketing
- How to navigate working with a public relations specialist for media
- Public relations, communications and how Kevin transitioned into corporate communications work from creative and showbiz.
About Kevin:
Kevin Mwenye is a Public Relations Specialist and brand manager. Kevin has worked with some notable personal and business brands including the Zimbabwean cricketer Sakandar Raza, the Zim rugby captain Hilton Mudariki, BET awarding winning artist Sha Sha. This is in addition to Kevin himself contributing to GQ South Africa with his PR clients being featured in countless publications locally in Zimbabwe and internationally on BBC, The beat Nigeria and UK as well as Boiler Room — just to name a few. Currently he is working as Corporate relations and brand manager at Zimworx.
Connect with Kevin:
On Instagram: www.instagram.com/_kevels_
On LinkedIn: Kevin MwenyeClick here to be a guest on this podcast.
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Let's Connect on Instagram49 min - Lessons from a 12 time author and writing coach
Writing can help you build thought leadership. You can start writing on platforms like Medium, Wordpress and LinkedIn or you can go for the bigger goal of writing a book on your area of interest.
Writing shows that you you have taken time to dig deeper into your area of interest and the thought leadership comes through in you also developing and sharing your opinion.
This episode explores some of the lessons from the previous episode with Faith Chipangura who is a 12 time author, writing coach and founder of Phoenix Publishing.
Are you looking to use writing to build your brand?
Listen to the episode!Click here to be a guest on this podcast.
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Let's Connect on Instagram17 min - Welcome to the podcast about Building African Brands
What does it take to build an African brand?
To create for your home country, with your continent in mind. While competing with international brands that already have the advantages of economies of scale, and yet you still compete because your target audiences have access to their technology, products and services, And you compete because you want your efforts and your offering to be globally recognized .
So, What does it take to build a brand that embodies where you come from yet uses strategies that have been found to work but need to be adapted for them to work in your environment. In the African environment.
If you are looking for a platform that encourages conversations about creating, innovating, building and branding for the African Market: subscribe; join the conversation.Click here to be a guest on this podcast.
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Let's Connect on Instagram2 min
About Building African Brands
From the publisher's feed
What does it take to build an African brand?
To create for your home country, with your continent in mind, while competing with international brands that already have…
the advantages of economies of scale, and yet you still compete because your target audiences have access to their technology, products and services. And you compete because you want your efforts and your offering to be recognized globally.
What does it take to build a brand that embodies where you come from yet uses strategies that have been found to work but need to be adapted for them to work in your environment: In the African environment?
Welcome to Building African Brands, a podcast by The Created Creative where these questions and more will be answered through weekly episodes with brand strategist and online marketer Anesu Chikumba.
This podcast is all about the entrepreneur’s journey to building a strong brand and the ways to attract people that can relate to and see value in it. Each episode is designed to help you understand and use the building blocks of branding to level up your business, apply practical business and marketing tips that will move you from passion to profit. You will learn how to create and promote your services by using tools such as content marketing, social media marketing, and online marketing.
If you are looking for a platform that encourages conversations about creating, innovating, building and branding for the African Market. Then subscribe and start listening.