Building African Brands

Using customer awareness journey to guide your content marketing


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Customer awareness refers to the extent to which your potential customers are aware of the problem you have a solution for.

You can use this information to guide your content marketing strategy.

Customer Awareness Journey includes these stages:
- Problem unaware
- Problem aware
- Solution aware
- Your specific solution aware

Listen in to the awareness for the kind of content you can create for each stage.

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Building African BrandsBy Anesu-Tendesai Chikumba