Is Google’s reputation a ranking factor?  Google’s introduction of E-A-T (Expertise, Authoritativeness, and Trustworthiness) – and subsequent adjustments to the Search Quality Raters Guidelines – have given credence to the idea that Google’s ranking methods take reputation into account as a whole. However, it is less palpable than other ranking criteria (e.g., page speed, mobile… Continue reading Reputation as an E-A-T Factor : An SEO Analysis