The Good, Bad, & the Ugly of Self Storage

Reputation is Revenue: The Secret Sauce Behind 5 Star Reviews


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Kale Leavitt, CEO of Storage Reach, discusses the importance of online reviews for self-storage businesses. He highlighted that only 1% of customers leave reviews without prompting, while 70% are willing to if asked. Storage Reach automates review requests, integrating with management software to target move-ins, current tenants, and move-outs. The platform achieves a 33-35% review conversion rate, with a two-step process to mitigate negative reviews. Pricing starts at $60/month for up to 100 units, scaling to $99/month for over 250 units. Storage Reach also offers AI-driven responses and a citation manager for consistent business listings.

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The Good, Bad, & the Ugly of Self StorageBy Michael Cunningham & Dylan Cunningham

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