PR 360

Reputation Management in the AI Era with G.C. Murray II


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G.C. Murray II, Esq., is an acclaimed attorney, executive coach, and the author of A Greater Change: A Nonprofit Guidebook. Honored by the American Bar Association and the National Bar Association for his integrity and leadership, he offers a unique blend of legal insight and communication strategy. In this conversation, G.C. shares how his background in law gives him unique insights into PR, how to manage your reputation in the AI era, and the loneliness problem in the C-suite. 


Key Takeaways:

- How law and PR are related

- The problem of C-suite loneliness

- Reputation management in the AI era



Episode Timeline:

1:20 The challenges of running a company out of Indonesia

2:50 What's happening at Association GC?

3:50 How does his law experience help with PR communications?

6:15 Why emotion matters in court

7:15 Lawyers who have really impressed G.C.

9:35 G.C.'s relationship with his father, a judge

10:05 How can brands manage their reputation in the AI era?

11:30 How to fix your problems before they start

13:30 How AI is muddying our perception of reality

15:00 Why C-suite loneliness is a big problem

17:00 How to move off the plateau

19:30 The art of listening

22:00 Being likable

23:45 G.C.'s thought leadership philosophy



This episode’s guest:

G.C. Murray II, Esq. on LinkedIn

Association.Law

G.C. Murray II, Esq. on Facebook


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