The Business of Video Production

Rerun: The Perfect Business Model for a Video Production Company


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After 25 years in the industry, I’ve refined a video production business model that is profitable, sustainable, and aligned with how I want to live and work. In this episode, I break it down so you can consider whether parts of it might work for you too.

We cover:

  • Why I prefer working directly with businesses instead of through agencies

  • The types of video services I offer and why I don’t niche too narrowly

  • My sweet spot when it comes to project budgets

  • The ideal team structure for agility and profit

  • Office setups that keep overheads low and flexibility high

  • Why I avoid owning a studio and what I do instead

I’ll also share practical questions to help you design your own business model: one that supports your goals, lifestyle, and income targets.

If you're ready to build a video production business that actually works for you, this episode is a great place to start.

Visit ryanspanger.com/coaching to learn more about working together.

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The Business of Video ProductionBy Ryan Spanger