It’s gotta be miserable running a bookstore…  knowing that every day Amazon is going to beat his brains in.

Meet James Daunt the new CEO of Barnes and Noble.———————

Are you the type who likes to fan the pages and feel the wind.   For those who complete a chapter and get sensory satisfaction from turning… flipping… or sliding the paper right to left.  For those who dog ear, bookmark, and highlight literature… there’s the bookstore.  The one with a lot of empty parking spaces out front… but James Daunt is aiming to change that.

Maybe you’ll notice his changes at Barnes and Noble.  Little things.

Instead of Big tables chock full o books… they’ll put em on small tables.  They gotta be round.  Seems it sells more books.  And they’ll display the books on the shelves so you can see the cover.  Instead of standing upsideways 

The biggest change… is the end of faceless people in New York deciding what books should be on the shelves of Utah.  James Daunt has given store managers more control of inventory.  So you might see more books about .. say… family activities… then about the dangers of the  subway.

Which makes sense… but is it enough to save bookstores?   

James Daunt is confident.  He already rescued the biggest book chain in England… and now he’s hoping to save the Barnes and Noble…. with an amazingly simple philosophy.  Cater to people who love fanning the pages and feeling the heft.  people who love  books.

Barnes and Noblehttps://www.wsj.com/articles/barnes-nobles-new-boss-tries-to-save-the-chainand-traditional-bookselling-11607144485

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