<p>Is Research on the Brink? That’s the title of the new book from Brett Townsend, SVP of Strategy at <a href="https://quester.com/" rel="noopener noreferrer" target="_blank">Quester</a>. Jon Last, President at <a href="https://sportsandleisureresearch.com/" rel="noopener noreferrer" target="_blank">Sports and Leisure Research Group,</a> talks with Brett about how the industry has changed or needs to change from its academic roots to a discipline that drives business impact. </p>

Is Research on the Brink? That’s the title of the new book from Brett Townsend, SVP of Strategy at Quester. Jon Last, President at Sports and Leisure Research Group, talks with Brett about how the industry has changed or needs to change from its academic roots to a discipline that drives business impact.

<p>Is Research on the Brink? That’s the title of the new book from Brett Townsend, SVP of Strategy at <a href="https://quester.com/" rel="noopener noreferrer">Quester</a>. Jon Last, President at <a href="https://sportsandleisureresearch.com/" rel="noopener noreferrer">Sports and Leisure Research Group,</a> talks with Brett about how the industry has changed or needs to change from its academic roots to a discipline that drives business impact.&nbsp;</p>

Research at the Strategy Table with Brett Townsend, Quester

Data and insights have become the required superpowers of growth companies. No matter what peak or trough the economy is in, business leaders need actionable insights to grow markets, engage customers, and make smart strategic decisions. And research professionals need skills and insights to grow their strategic seat at the table. MRII’s Insights & Innovators talks to today’s top experts and innovators to chart a path for the role, the research methods of tomorrow, and the growing importance of the researcher to business success.

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Data and insights have become the required superpowers of growth companies. No matter what peak or trough the economy is in, business leaders need actionable insights to grow markets, engage customers, and make smart strategic decisions. And research professionals need skills and insights to grow their strategic seat at the table. MRII’s Insights &amp; Innovators talks to today’s top experts and innovators to chart a path for the role, the research methods of tomorrow, and the growing importance of the researcher to business success.

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Research at the Strategy Table with Brett Townsend, Quester

Research at the Strategy Table with Brett Townsend, Quester