In this first episode of Research Decoded, Sharekh Shaikh from CleverX speaks with Stacy Thomas and Angie Stahl from Good Run Research & Recreation (GRRR) about the evolution of the market research industry, the impact of AI, and the importance of human insights in qualitative research. They discuss the challenges of fraud in research, the pros and cons of in-person versus online methodologies, and the misconceptions surrounding market research. The conversation also touches on the future of the industry and the need for researchers to adapt to changing technologies while maintaining the integrity of their work.

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