This outlines the core principles and practical applications of "Research-Driven Innovation: From Questions to New Ideas," a book by Yuki Anzai and Hirokazu Oda.

The authors argue that true innovation stems not from solving obvious problems, but from formulating profound "value-seeking questions" that explore fundamental human and societal values. It details a four-stage innovation process: starting with crafting a "good question," then gathering diverse data (both objective and subjective), interpreting this data collaboratively through dialogue and various perspectives, and finally, reaching agreement on a "new premise" rather than a definitive answer. A key concept introduced is "diversity-based decision-making," which prioritizes ideas generating mixed reactions over universally accepted ones, fostering truly novel solutions.

It emphasizes a shift from seeking immediate answers to embracing an ongoing process of inquiry and exploration, fostering organizational creativity through structured workshops and mindful facilitation.