How can empathy be used as a tool for designers? In this episode, Sam is joined by Renae Geraci, who currently leads the Research & Operations team for Autodesk’s Architecture, Engineering & Construction Design Group to learn how research builds understanding of user’s needs. Renae talks about what led her to research and how user research is used. Later on in the show, they are joined by Jen Shaffer, the Director of User Experience at Optum. Jen wrote an article for our magazine called “UnitedHealth Group and Optum Emphasize the Care in Healthcare". Together, they chat about how designers use empathy as a tool in design and creating user personas. Jen shares more details behind her article and the surprises of her findings.

For links to resources we discuss on this episode, visit our show page: 

Research-Fueled Design Insights