This episode originally aired on March 3, 2022.

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This episode originally aired on October 14, 2021.

How does type affect the brand identity? In this week’s episode, we learn about the power of typography to transform the voice of a brand. Sam is joined by Blake Goodwin, the Founder and President of Proportion Design, a Boston-based branding agency whose work spans all areas of the built environment, extensive lifestyle and consumer verticals, and a broad range of corporate services. Blake chats about his projects and process. Later on in the show, they are joined by Matteo Bologna, the Principal, Creative Director, and Founder of Mucca Design, an award-winning New York-based branding firm that transforms businesses through uncommon creative solutions. Together they discuss how they incorporate typography in their own brand identity projects and how they discovered their love for type design.  

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Beyond the Word: Designing Type

This episode originally aired on August 19, 2021.

Reframing the Workplace for the Knowledge Economy

This episode originally aired on May 20, 2021.

How do design and music influence one another? In this episode, Sam learns more about music’s impact on design and the shared mindsets of the creative process. He chats with R. Michael Hendrix, Partner and Global Director of Design at IDEO, singer, musician, and co-author of Two Beats Ahead: What Musical Minds Teach Us about Innovation alongside his co-author Panos Panay. Michael talks about the influence of design thinking in music and how he uses music in his design process. Later on in the show, they are joined by Adam Larson, founder and Executive Creative Director of A&Co, a creative consultancy designed for the modern era. Adam chats about how he approaches his design process, collaborating with artists, and how he translates music to a visual medium. 

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The Shared Mindsets of Designers and Musicians 

This episode originally aired on September 16, 2021.

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This episode originally aired on November 18, 2021.

What is the process and design of a rebrand and how is it different from a relaunch? In this week’s episode, we learn about the process of revitalizing and invigorating brands. Sam is joined by John Roescher, co-founder and CEO at handsome, a holistic experience design agency. John explains how a holistic design agency helps a brand think about every component holistically and the process of a rebrand. Later on in the show, they are joined by Simon Forster, Founder and Executive Creative Director of Robot Food. Together they discuss how they have approached rebranding and relaunching their own projects and guiding other companies through the process. 

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Designing for a Rebrand or Relaunch

This episode originally aired on December 9, 2021.

In this week’s episode, we learn how institutions are designing equity into their decision-making process. Sam is joined by Linsey Graff, a Senior Campus Planner at DLR Group, a global, integrated design firm with a core practice in architecture, engineering, interiors, and planning. Linsey chats about the importance of getting voices heard to reimagine what the campus is. Later on in the show, they are joined by Melissa Soto, Program Planner at California State University, Long Beach. Together they share how the team at DLR Group worked to capture the realities facing institutions nationwide during the pandemic.

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What does it mean to design better city planning and what does that look like? On this week’s episode, we learn about how cities have been designed. Sam is joined by Joe Minicozzi, the Principal of Urban3 and an urban planner imagining new ways to think about and visualize land use, urban design, and economics. Joe talks about the way cities have and have not been designed and the tax implications of city design. Later on in the show, they are joined by Sam Seidel, host of unPlanned, a video podcast about cities and how they work. Together, they talk about how cities have changed since Covid and what Sam has gleaned from his show “unPlanned.”

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How can designers anticipate the needs of social workers and how can social workers use design thinking in their own work? On this week’s episode, we explore the intersection of social work and design. Sam is joined by Chōkdee Rutirasiri, VP of Experience Strategy and Research at Mad*Pow and Adjunct Professor of Design Thinking at Boston College. He chats about how design can be a tool to change the world through empathy and compassion. Later on in the show, they are joined by Rachael Dietkus, Founder of Social Workers Who Design, a cause-driven, trauma-responsive design consultancy. Together, they talk about what social work is and some common misconceptions about social work.

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How did Liz Powers and her team connect artists who are homeless or disabled with corporate buyers? On this week’s episode, we are learning about an organization that is designing a new marketplace for artists. Sam is joined by Liz Powers, Co-founder and Chief Executive Officer at ArtLifting where artists impacted by homelessness and disabilities are given a platform to share their talents. Later on in the show, they are joined by Bryan Parker, Director of National Real Estate's Workplace Strategy, Performance and Optimization at PwC, a corporate client of ArtLifting. At PwC, the ArtLifting Curated Collection showcases a diversity of artwork and embodies PwC’s mission of solving important problems and building trust in society. Together, they talk about how corporations can be involved in this work and the impact of art in the workspace. 

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