Research Revolutionaries Podcast

Research Revolutionaries Podcast

By James 'JT' TurnerBusinessMarketing
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Research Revolutionaries Podcast episodes

  • 5: Self-Help or Self-Sabotage? The Highs and Lows of Going Solo with Research Tools

    Self-serve research tools have given many brands – with both big and small budgets – the chance to understand their target market better and in ways that would have been unheard of decades or even years ago.

    But there are some definite highs and lows as well, which we will discuss on Episode 5.

    To discuss the topic, Host James Turner is joined by Charlie Butler, co-founder of Bounce Insights, a market research platform that combines research consultancy with generative AI to help brands solve business problems with insights at speed.

    Research Revolutionaries is brought to you by ⁠⁠⁠⁠Delineate⁠⁠⁠⁠, your real-time insights partner, helping you make smarter decisions quickly. 

    41 min
  • 4: 21st Century Research: How Coca-Cola moved to real-time campaign tracking

    That Coca-Cola drink certainly is quenching consumer thirst in the moment. Just like consumers enjoy their drinks now, marketers at Coca-Cola understand consumer feedback in real-time as well. Welcome to the 21st Century.


    On Episode 4 of “Research Revolutionaries,” James (JT) Turner is joined by Greg Pharo, senior global director, holistic communications and marketing effectiveness at The Coca-Cola Company. They dive into how the team has moved into the 21st century and unlocks marketing effectiveness through real-time campaign tracking.


    Research Revolutionaries is brought to you by ⁠⁠⁠Delineate⁠⁠⁠, your real-time insights partner, helping you make smarter decisions quickly. 

    45 min
  • 3: How to balance human-machine collaboration in market research

    Join Host James Turner as he chats with research revolutionary Caroline Frankum about striking the balance in the fast-paced world of research technology. 
    Caroline is a multi-award-winning CEO with a high level of expertise in PE-backed transformation and M&A. She amplifies expertise with Tech and AI to deliver unprecedented commercial growth and ensures diversity is a business imperative for optimizing social and business value. She is part of the Executive Team at Kantar. 
    You don’t want to miss this conversation.

    Research Revolutionaries is brought to you by ⁠⁠Delineate⁠⁠, your real-time insights partner, helping you make smarter decisions quickly. 

    44 min
  • 2: Long-Term Insights Transformation that Sticks - a chat with Babita Earle

    The right processes are essential for insights teams today to drive business outcomes. But how can insights leaders manage their teams and processes? Research Revolutionary Babita Earle, managing director of international at Zappi, joins James Turner on Episode 2 to share how Zappi has partnered with brands to create lasting processes.
    Join us.

    Research Revolutionaries is brought to you by ⁠Delineate⁠, your real-time insights partner, helping you make smarter decisions quickly. 

    47 min
  • 1: The speed of the research revolution is .... fast! How to keep up.

    James (JT) Turner is joined on our first episode of "Research Revolutionaries" by Giles Palmer, a true research revolutionary and CEO at Cint, a global research technology provider that enables brands, agencies, and other businesses to gain more efficient and impactful insights.

    In their hour-long chat, they discuss:

    • Background on Giles Palmer and his career journey
    • Overview of his role as CEO of survey provider Cint
    • The Value of Brand Tracking
    • Ensuring Quality in Online Survey Panels
    • Optimizing Respondent Experience
    • Turning Research into Business Impact
    • Skills and Mindsets for Research Revolutionaries
    • Research Revolutionaries is brought to you by Delineate, your real-time insights partner, helping you make smarter decisions quickly. 

      57 min
    • Welcome to Research Revolutionaries with James "JT" Turner

      The world of consumer insights is changing faster than ever.   

      How are today's top companies staying ahead of the curve and gaining actionable insights? Find out from the brands leading the field on “Research Revolutionaries.” 

      Discover how they leverage technology and data to gain a competitive edge. The insights that will shape the future start here. Subscribe today so you don’t miss new episodes.  

      "Research Revolutionaries" is hosted by James "JT" Turner, a leader in the insights and analytics field.


       
       

      1 min

    About Research Revolutionaries Podcast

    From the publisher's feed

    Research Revolutionaries brings you insider access to the insights revolution happening right now. Hosted by globally recognized insights leader James 'JT' Turner, episodes feature forward-thinking…