On this episode I explain the misconception about advertising. As a small business owner sometimes plain flyers or ugly advertisements are actually effective.

Why wait for acknowledgment when the person refuses to ablige?

It is important to understand when it is necessary to fire clients. I'll put it like this, to come why would you want psychopath clients to send you their psychopath friends as referrals? FIRE THEM.

This is part 3 of a 4 part series for season four.

Difernt is a reoccurring guest on my podcast! ( https://diferntsworld.net/ ). We talk about race relations in America by way of coming to a peaceful existence with one another through communication.

We continue on this episode explaining the purpose of what her business is doing to help others have the conversation with race relations in America. We touch on the murder of Tyre Nichols.

You have to be careful hiring people for your organization that don't know how to solve problems but only know how to give the illusion that they know how to solve problems.

Properly defining your target market is essential when it comes to business. It is not difficult to define your target market. It just takes some thought.

It is important as a business owner to have many tutorials on your YouTube channel. This can save a big headache on your end by always having on demand instructions to keep you off the phone so that you can attend to your business.

During this episode I dress the ridiculous notion that small business owners owe the general public free services.

Dawn & Kelli discuss the recent thefts reported by customers of Instacart. Shoppers have been stealing items & charging it to the customers account. Umar & Dawn talk about the Tiktok congressional hearings

Many times aspiring entrepreneurs make the mistake of thinking that success was handed to people. While in some cases this is true because people come from wealthy families, in many cases it is not true and people have to work extremely hard to get to what other view as success.