Reserve the Right Podcast

Reserve the Right Podcast

By Reserve the RightBusinessTechnologyMarketing
Download on the App Store

Reserve the Right Podcast episodes

  • 1. There Is No AI Playbook, with Arianna Orpello Lewko, CMO of GEICO

    Is anyone using all this AI, or are we all just talking about it?

    On the inaugural episode of Reserve the Right, host Anda Gansca sits down with Arianna Orpello Lewko, CMO of GEICO, to figure out what's real and what's just noise.

    Arianna explains why she thinks attribution is a fool's errand, why the building blocks of a good marketing team haven't changed even as the tools keep shifting, and which pitches make her roll her eyes. She also shares what she learned from Anthropic's marketing team, how GEICO is using AI to bring the Gecko into new places, and the AI driving coach they're building for teens.

    Then they go bigger: who's paying for all these tokens, what our kids should be learning, and what to do when your CEO forwards a scary headline about AI search and asks what your plan is.

    Strong opinions, loosely held. Let's get into it.

    36 min

About Reserve the Right Podcast

From the publisher's feed

Reserve the Right is Anda Gansca thinking out loud about marketing, AI, and whatever else is worth arguing about that week. The name is the idea: she reserves the right to have an opinion today and change it later when she learns something new.
Strong opinions, loosely held. Every episode takes a real POV, grounded in what the data is actually showing, not the safe version everyone else is saying. No hedging, no "it depends," just a take you can push back on.