In this episode of the Reside Platform Podcast, host Suneet sits down with Mitch Braham, founder and CEO of Barham Marketing, to break down the overlooked marketing opportunities that real estate leaders need to pay attention to now. From why Reddit ads are one of the cheapest and most effective top-of-funnel channels, to how AI-driven search (AEO) is reshaping the way realtors generate leads, Mitch delivers actionable insights you can implement immediately. He also shares how TikTok helped his agency scale by $1M in one year without relying on hard CTAs, why authentic branding beats vanity metrics, and how to use long-tail keyword content to capture ChatGPT, Gemini, and Perplexity leads. If you’re a driven team leader, brokerage owner, or high-performing agent looking to scale your production while keeping your freedom, this conversation is packed with practical strategies and growth hacks.

Chapters:

• 00:00:15 - Welcome to the Reside Platform Podcast
• 00:00:30 - Meet Mitch
• 00:00:51 - The Untapped Potential of Reddit Marketing
• 00:01:02 - Reddit's Organic Power for AI and Search Engine Optimization
• 00:01:22 - Strategy: Running Low-Cost, High-Converting Paid Ads on Reddit
• 00:02:11 - Actionable Tip: How Realtors Can Target Ads on Reddit
• 00:03:14 - Shifting from Paid Ads to Organic Reddit Strategies
• 00:04:17 - A "Borderline Black Hat" Tactic for Ranking on Google via Reddit
• 00:06:04 - Pro Tip: Create and Control Your Own Subreddit for Your Business or Town
• 00:07:37 - Generating Leads from ChatGPT by Building Online Authority
• 00:09:09 - Defining AEO
• 00:09:44 - AEO Strategy: Creating Content Around Long-Tail Questions (7+ Words)
• 00:12:08 - Discussing the Role of YouTube in Lead Generation
• 00:14:33 - Exploring Organic Strategies on TikTok and Facebook
• 00:15:42 - TikTok Strategy: The Importance of Providing Value and a Strong Hook
• 00:17:00 - Using "Visual Hooks" to Stop the Scroll and Boost Engagement
• 00:18:05 - How Mitch Gained Inbound Leads Without Using Direct Calls-to-Action (CTAs)
• 00:20:09 - Employing "Soft CTAs" to Subliminally Guide Potential Clients
• 00:22:15 - Why Facebook is the Top Platform for Generating Revenue
• 00:23:34 - The Power of Facebook's Older, More Financially Established Audience
• 00:25:00 - The Difficulty of Attributing Leads from Non-Follower Traffic
• 00:26:08 - Tracking Organic Leads with Bitly Links vs. Paid Leads with UTMs
• 00:28:03 - The Critical Importance of Building a Personal Brand
• 00:28:40 - The High Frequency of Daily Social Media Posting
• 00:30:31 - Current Facebook Trend: Text Posts with Colored Backgrounds Get the Most Reach
• 00:31:26 - The Mental Trap of Checking "Vanity Metrics"
• 00:33:53 - Be Authentic and True to Yourself
• 00:34:23 - Where to Find Mitch Barham Online

Links and Resources:

• Reside Platform
• Reside Platform Website
• Barham Marketing’s Website 
• Mitch on LinkedIn 

In this episode of the Reside Platform Podcast, hosts Suneet sit down with Kasim Aslam, Co-Founder of Pareto Talent and Co-Founder of Mastermind, to unpack the next frontier of real estate visibility: Answer Engine Optimization (AEO). Building on insights from massive launches like Alex Hormozi’s $105M book rollout, Kasim explains how realtors can shift from traditional SEO to becoming the actual answer that ChatGPT and other AI engines deliver to clients searching online. The conversation dives into practical strategies such as implementing schema markup, leveraging Reddit’s surprising authority as a leading source of ChatGPT citations, and building personal authority over brand authority—all of which are critical for ranking in AI-driven search. Suneet shares how ChatGPT leads are already calling him directly as the “best realtor in Sacramento,” underscoring the immediate impact of these tactics. More than just a playbook of tips, this episode emphasizes a bigger mindset shift: realtors must embrace content authority, multimodal publishing, and brand equity to thrive in the fast-changing AI landscape and future-proof their businesses.

Chapters:

• 00:00:00 - Meet Kasim Aslam 
• 00:01:48 - Dissecting Alex Hormozi's $105 Million Launch
• 00:02:57 - The Power of Repackaging Ideas and Building on Existing Concepts
• 00:03:52 - Analyzing the Role of Ad Spend vs. Brand Equity in a Massive Launch
• 00:05:30 - How Kasim Generated 300 Leads by Giving Away Hormozi's Books
• 00:06:57 - Defining Answer Engine Optimization (AEO) and Large Language Models (LLMs)
• 00:09:22 - AEO Factor #1: The Critical Importance of Schema Markup
• 00:12:25 - AEO Factor #2: Why Reddit is the Most Important Website for LLMs
• 00:14:36 - A Strategic Approach for Businesses on Reddit
• 00:17:46 - AEO Factor #3: Establishing Personal Authority, as LLMs Prefer People Over Brands
• 00:20:25 - How Different LLMs Source Local Business Information (e.g., ChatGPT and Yelp)
• 00:21:25 - Data Breakdown: Overlap Between Google Search and LLM Results
• 00:24:07 - Why Google's Gemini is Positioned to Win the AI Race
• 00:25:06 - Actionable AEO Advice: Build Authority Through Deep, Multimodal Content
• 00:28:45 - The Modern Equivalent of "Buying Domains in 1992"
• 00:30:32 - The Rise of Faceless AI Content and YouTube's Monetization Changes
• 00:33:57 - Strategy: Using AI Avatars Customized for Geographic Markets
• 00:35:10 - An Overview of Kasim's Company, Pareto Talent
• 00:36:44 - Where to Find Information on Pareto Talent
• 00:37:25 - Where to Follow Kasim Aslam Online 

Links and Resources:

• Reside Platform
• Reside Platform Website
• Pareto Talent Website
• Kasim’s Personal site
• Kasim on LinkedIn
• Kasim’s Answer Engine Optimization project

In this power-packed episode of the Reside Platform Podcast, host Suneet sits down with Austin Armstrong, CEO of Syllaby and host of BusinessTok Podcast. Austin reveals exactly how he scaled to over 4 million followers organically, using strategies like high-frequency Facebook thread posts, faceless video content, and engagement pods. He breaks down how real estate professionals can transform listings into viral videos in minutes, leverage AI tools for consistent posting, and ditch outdated lead magnets in favor of micro-SaaS lead capture systems. If you’re a driven real estate leader looking to scale your business, attract better leads, and reclaim your freedom, this episode delivers the playbook.

Chapters:

• 00:00:00 - The New Lead Magnet  
• 00:01:32 - Meet Austin Armstrong 
• 00:02:15 - Follower Breakdown 
• 00:03:51 - Organic vs. Paid Growth 
• 00:08:04 - High-Frequency Posting Strategy 
• 00:09:07 - The "Facebook Thread" Technique 
• 00:12:32 - The Power of Engagement Pods 
• 00:15:27 - Host's Success Story 
• 00:17:26 - Using Links in Comments 
• 00:20:58 - How to Leverage Trolls for Engagement 
• 00:27:11 - The Philosophy of Faceless Video 
• 00:28:16 - Introducing Syllabi 
• 00:32:38 -  AI-Powered Video Marketing for Real Estate Agents
• 00:35:15 - YouTube Posting Frequency 
• 00:38:10 - AI Marketing World Conference 
• 00:40:35 - Where to Find Austin Online 

Links and Resources:

• Austin Armstrong Website
• AI Marketing World
• Suneet’s Affliate Link
• Syllaby Website
• Austin Armstrong on LinkedIn
• Austin Armstrong Facebook

Thanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Shonna Ruble returns to share the hard-earned leadership strategies behind building Montana’s #1 real estate team. With a bold, no-BS approach rooted in culture, accountability, and human connection, Shonna breaks down exactly how she creates a high-performing team without buying a single lead. She dives deep into her use of love languages to strengthen agent relationships, her weekly “come-to-Jesus” meetings to enforce accountability, and the simple yet powerful systems her agents follow to thrive. Whether you're trying to scale your real estate business, retain top talent, or build a legacy team culture that runs without you, this episode delivers actionable insights from a leader who’s done it all — lean, profitable, and with impact in mind.

Chapters:

• 00:00:00 - Kicking Off with Culture That Wins
• 00:00:50 - Welcoming Back the Unstoppable Shonna Ruble
• 00:02:33 - Crafting a Team Culture Agents Never Want to Leave
• 00:05:03 - Accountability That Drives Relentless Performance
• 00:08:35 - Unlocking Team Potential Through Love Languages
• 00:13:59 - Striking the Perfect Balance Between Support and Results
• 00:19:07 - Communication Hacks That Supercharge Morale
• 00:27:17 - Scaling Smart with a Bold Future Vision
• 00:30:14 - Wrapping Up with Ways to Connect

Links and Resources:

• Reside Platform
• Reside Platform Website
• Shonna Key Team Website
• Shonna Ruble on LinkedIn
• Ep 24 | No Zillow, No Realtor | How Shonna Ruble Has Built A Mega Team on Pure Teamwork and Strategy

Thanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Suneet and Nick break down one of the biggest plays in real estate marketing history — Homes.com’s massive push to compete with Zillow. Fresh off a record-breaking Super Bowl ad blitz backed by CoStar’s billion-dollar investment, the hosts unpack what this move means for agents, teams, and brokerages. From celebrity endorsements to direct mail packages, they explore how Homes.com’s strategy could reshape lead generation, buyer behavior, and the balance of power among real estate portals. If you want to understand where the industry is headed — and how to position your business to win — this is a conversation you can’t miss.

Chapters:

• 00:00:00 - Super Bowl Ads That Stole the Spotlight
• 00:00:34 - Welcome to the Reside Platform Podcast
• 00:00:43 - Homes.com vs. Zillow: The Ultimate Portal Showdown
• 00:02:56 - CoStar’s Billion-Dollar Buying Spree
• 00:06:40 - Why Homes.com Is Betting Big on Agents
• 00:13:34 - How the Rental Market Could Shift the Game
• 00:17:43 - High-Impact Marketing Moves and Takeaways
• 00:19:14 - Unlocking Exclusive Membership Perks
• 00:19:37 - The Homesnap & Homes.com Power Merge
• 00:20:03 - A Closer Look at the Homes.com Experience
• 00:20:48 - Turning Listings into Lead Magnets
• 00:23:02 - Building Standout Profiles & Local Authority
• 00:24:44 - Winning with SEO and Organic Reach
• 00:27:14 - Staying Ahead with Agent-Focused Trends
• 00:29:23 - Breaking Down Zillow’s Market Playbook
• 00:32:15 - Homes.com’s Blueprint for Quality Leads
• 00:34:29 - Mastering Property Alerts to Stay Top of Mind
• 00:37:08 - Getting Maximum Exposure for Every Listing
• 00:39:23 - Wrap-Up and Your Next Step to Win

Links and Resources:

• Reside Platform
• Suneet Agarwal on LinkedIn
• Reside Platform Website
• Nick McLean on LinkedIn

Thanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Morgan Housel, partner at Collaborative Fund and best-selling author of The Psychology of Money, shares valuable insights on navigating volatility, building lasting wealth, and staying grounded in unpredictable times. He and Nick McLean discuss the real estate market's shifting landscape, with a focus on the importance of adaptability and mindset. Morgan talks about the emotional and financial resilience needed in business, offering expert advice on how to recognize and respond to market changes. Whether you're a real estate team leader, broker, or agent, this episode will help you rethink how you approach the fluctuating world of real estate and business.

Chapters:

• 00:00:00 - Kicking Off with the Power of Financial Volatility
• 00:00:33 - Welcome to the Reside Platform Podcast!
• 00:00:37 - Introducing Morgan Housel: Author, Investor, and Money Expert
• 00:01:17 - Dive Deep: Wealth Strategies and Real Estate Insights
• 00:05:15 - The Realities of Navigating Volatility in Business
• 00:07:32 - A Look Back: How Interest Rates Have Shaped the Market
• 00:11:56 - Why Margin of Safety is Your Secret Weapon for Success
• 00:18:34 - Thriving Amid Change: How to Adapt in Today’s Industry
• 00:26:58 - The Fresh Advantage: Why Newcomers are Revolutionizing Financial Advisory
• 00:27:39 - How Deregulation is Shaping the Future of Financial Advisors
• 00:29:19 - The Future of Real Estate: What’s Next for the Industry?
• 00:30:43 - Deregulation Lessons from the Airline Industry: Key Takeaways
• 00:35:46 - Baby Boomers’ Impact on Real Estate Market Shifts
• 00:37:42 - Financial Advisors’ Evolving View on Real Estate Investments
• 00:40:11 - How Convenience is Changing the Game in Real Estate Services
• 00:47:02 - The Power of Writing: How It Drives Business and Marketing Success
• 00:52:06 - Wrapping Up with Powerful Insights and Final Thoughts

Links and Resources:

• Reside Platform
• Reside Platform Website
• Website
• Morgan Housel on LinkedIn

Thanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

What happens when already producing agents step into the right structure, support, and accountability? In this episode, host Mie Yamashita sits down with three standout performers from the Reside Platform’s RISE (Reside Intensive Sales Experience) program—Aaron Alan, Jessica Noe, and Shaqueal Frazier—to explore the internal and external shifts that helped them elevate their businesses. These agents weren’t starting from scratch—they were already in motion—but they sensed something could be better. Inside RISE, they found the tools, language, and mindset to start converting more consistently, leading client conversations with clarity and confidence, and operating with greater intention and impact. Aaron shares how his production 6Xed after joining the program, Jessica reflects on stepping off the “real estate rollercoaster” into a more predictable and fulfilling business, and Shaqueal discusses how RISE brought structure to his day and power to his voice. Whether you’re a team leader looking for a proven productivity framework or an agent ready to unlock your next level, this episode offers real insights into how RISE delivers practical skills, renewed motivation, and measurable results.

Chapters:

• 00:00:00 - Welcome to the Conversation That Changes Everything
• 00:01:24 - From Guessing to Growth: Meet Aaron
• 00:02:53 - Off the Rollercoaster: Meet Jessica
• 00:05:26 - Finding His Voice: Meet Shaqueal
• 00:08:13 - When “Good Enough” Isn’t Enough
• 00:12:07 - What RISE Really Taught Us
• 00:16:31 - Leading Without the Guesswork
• 00:18:01 - Questions That Actually Convert
• 00:19:24 - Systems That Fuel Real Production
• 00:20:24 - Follow-Up Isn’t a Task—It’s a Skill
• 00:22:42 - Building Confidence You Can Hear
• 00:27:58 - Talk Like a Top Producer
• 00:29:40 - Why RISE Works (And Who It’s For)

Links and Resources:

• Reside Platform
• Reside Platform Website
• Mie Yamashita on LinkedIn
• Jessica Noe on LinkedIn
• Shaqueal Frazier Facebook
• Aaron Alan on LinkedIn

Thanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

In this Reside Platform episode, Mie and Brooke reveal the truth real estate leaders often overlook: your operations team isn’t just admin — they’re the engine that drives sustainable growth. If you want to scale your team’s recruiting, production, and retention without letting agents slip through the cracks, this is the blueprint. Mie and Brooke unpack exactly how ops leaders build repeatable recruiting pipelines, track daily production metrics, and design retention check-ins that keep agents loyal for the long haul. Get ready to rethink what your ops team is truly capable of — and walk away with small moves you can apply immediately to create momentum and freedom.

Chapters:

• 00:00:00 - Feeling the Chaos? Let’s Fix It
• 00:00:19 - Why Ops Is the Real Growth Driver
• 00:00:52 - Meet Mie & Brooke: Growth from the Inside
• 00:01:57 - Recruiting That Doesn’t Drop the Ball
• 00:06:22 - Systems That Make Production Predictable
• 00:10:03 - Retention Isn’t Perks — It’s Ops
• 00:14:45 - Giving Ops the Keys to Scale
• 00:15:18 - The Tiny Tweaks That Transform Teams

Links and Resources:

• Reside Platform
• Reside Platform Website
• Brooke Riecke on Facebook
• Mie Yamashita on LinkedIn

Thanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Suneet sits down with Real Estate CEO growth expert Isacc Guzman to unpack exactly how he’s scaling his recruiting machine across multiple markets — using process instead of personality. With over 50,000 recruiting calls under his belt, Isacc reveals why most bad recruiters “feature dump” and how he flips their failed pitches into inbound leads using YouTube juice and Google domination. From the real math behind why one average agent is worth four of your best clients, to turning LinkedIn, webinars, job boards and cold calls into a recruiting flywheel, this conversation is a masterclass in building a team that grows on autopilot. If you’re ready to pull your pants up and make recruiting simple and scalable, you’ll want every minute of this episode.

Chapters:

• 00:00:00 - Kicking Off with Isacc Guzman
• 00:00:39 - Breaking Down His Team-Building Game Plan
• 00:02:18 - How YouTube Became His Secret Recruiting Weapon
• 00:07:29 - Mindset Shifts & Calls That Actually Convert
• 00:13:55 - Tech, LinkedIn & Multi-Channel Moves That Work
• 00:21:26 - Big Wins Ahead: What’s Next for Isacc’s Team
• 00:23:35 - Where to Connect & Keep Learning

Links and Resources:

• Isacc on Instagram @IamIsaccG
• Real Estate CEOs – LPT Realty
• Reside Platform
• Reside Platform Website

Thanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!

Suneet and Nick remind us that real estate’s still that tree that has fruit on it — you just need to get your ladder, climb up, and pick it before someone else does. In this no-fluff conversation, they break down exactly how top team leaders keep stacking listings daily, why building three-to-one employees is a must, and how smart operators self-fund their growth instead of chasing expensive loans. They share how to tighten your unique selling propositions, track where every deal really comes from, and leverage AI recruiting bots and the Script Inferno to sharpen your team’s edge. If you want clear, real-world strategies to pick fruit others miss — listen in, get loud, and stay ahead of the competition.

Chapters:

• 00:00:00 - Real Estate’s Tree Full of Deals
• 00:00:27 - Kickoff: Inside the Reside Platform
• 00:01:11 - Wenatchee’s Market Pulse: What’s Shifting
• 00:01:32 - Sellers vs. Buyers: Who’s Worth More Now
• 00:01:49 - Why Motivated Buyers Are Gold
• 00:01:58 - Luxury Listings: Crickets or Cash Cows?
• 00:03:17 - Big Plays: Developers & Private Equity Moves
• 00:04:00 - Google Reviews & Winning Online
• 00:04:14 - Smart Loans & Educated Buyers
• 00:06:07 - How Reside Runs: Daily Ops Behind the Scenes
• 00:07:30 - Track It All: Where Deals Really Come From
• 00:08:53 - Building a Thriving Reside Community
• 00:11:17 - Real Leadership & Real Growth
• 00:11:59 - Next-Level Agent Training
• 00:13:33 - Script Inferno: Reps, Mastery, Results
• 00:15:34 - AI Tools & Smarter Recruiting
• 00:16:10 - Nail the ALM Appointment Every Time
• 00:16:39 - ISAs: Your Secret Lead Weapon
• 00:17:08 - Bots, Calls & the Future of Recruiting
• 00:18:33 - Bookkeeping: Unexpected Edge for Teams
• 00:19:16 - Growing One Leader at a Time
• 00:20:28 - Cash Reserves: Sleep Better, Scale Faster
• 00:22:31 - Why Smart Leaders Self-Fund
• 00:24:26 - USPs: Win Sellers & Buyers Fast
• 00:26:07 - Wrapping Up: What’s Next at Reside

Links and Resources:

• Reside Platform
• Reside Platform Website

Thanks so much for joining us this week. Want to subscribe to the Reside Platform Podcast? Have some feedback you’d like to share? Connect with us on Spotify, Apple Podcasts and YouTube to leave us a review!