In this episode of the Atomic Impact Podcast, Jason Osborn interviews Peter Freeth, owner of Genius, where he provides consultancy, coaching, and publishing services. Peter shares why he wishes he had started his business a decade earlier, the importance of self-reliance over perceived security, and how resilience and the ability to restart are essential entrepreneurial skills. He also dives into scaling without becoming salesy, emphasizing the need to embody your value in a brand or tangible asset rather than tying everything to your personality.

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