In this engaging conversation, Tara Meadors Wilson, founder of the Tara Wilson Agency, shares her journey from a finance career to establishing a successful experiential marketing agency. She discusses the importance of resilience in overcoming business challenges, particularly during the COVID-19 pandemic, and emphasizes the significance of personalization and community engagement in marketing strategies. Tara also explores the role of technology, including AI, in enhancing marketing efforts and looks ahead to exciting upcoming projects.

Chapters

03:44 Transition from Finance to Event Planning

06:52 The Role of Mentorship in Career Development

11:06 Overcoming Challenges in Business

14:27 Experiential Marketing and Community Engagement

16:49 The Importance of Data and Analytics

17:01 Influencer Collaborations and Brand Amplification

19:30 Personalization in Marketing

23:04 Commencement Speech at Auburn University

25:30 The Impact of AI and Technology in Marketing

28:35 Future Plans for Tara Wilson Agency

30:29 MWM Outro Short.mp4

About the Guest

https://www.linkedin.com/in/tarawilson/

https://www.linkedin.com/company/tara-wilson-agency/