Join us as our host, Coach Trent Clark talks to Alekandra Y. Efimova, the CEO of RP Group International, which she founded in 1998 and grew into a premier brand of footwear, apparel, accessories, and wellness products. You may know the brand Russian Pointe. She holds an executive diploma from Harvard Business School, has appeared on the Inc. 5000 List, was an EY Entrepreneur of the Year Finalist in 2017, and has been featured in many publications including Forbes Women, Bloomberg Newsweek, NBC Chicago, and Crain's Detroit Business.

To celebrate Russian Pointe's 21st Anniversary Aleksandra launched 5.6.7.EIGHT - Podcast for people on the move!

In this episode, we talk about her journey from a Russian immigrant girl with a red dictionary that runs around the school into a successful and elite entrepreneur that built a multimillion-dollar business.

Part 1: Learn from Alexandra Y. Efimova

16:20 "My eyes started opening up to opportunities".

18:56 My definition of "Road to Success"

20:32 Right thought to challenging situations

Part 2

5:09 Alexandra's superpower to get there, maintain and sustain the success

7:28 What is in her little notebook that she reads mostly in the moments of her struggle?

17:49 "The best battle I have conquered".

17:56 She already built a multimillion-dollar business but Alexandra was still not confident of herself until one turning point occurred.

22:43 Alexandra's best way to win

Podcast Takeaways :

Do the right thing, right now on your small step in front of you.

And no matter what happens in the world, there will still be a need for something, whether it's a product, or whether it's a service.

I can charm my way out of a challenging situation, I can smooth out the edges of the conflict.

The super safe in the harbor but it's not what ships are built for.

Links Mentioned in the Episode:

https://www.aleksandra.com/about

https://www.instagram.com/aleksandra.y.efimova/

https://www.linkedin.com/in/aleksandraefimova

Support our sponsors: (links)

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Follow & Connect with Trent Clark:

💡 Website: Leadershipity.com

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📩 LinkedIn: https://www.linkedin.com/in/trentmclark/

Grab a copy of the Book Leading Winning Team : https://leadingwinningteams.trent-clark.com/bookrecording79

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Disclaimer: The views and opinions expressed in this podcast are those of the host and guest and do not necessarily reflect any organisation's official policy or position.