You don’t lose your team because they hate change.

You lose them because change threatens something important to them.

In this episode, Chris breaks down the psychology behind resistance — and why your perfectly clear rollout still fell flat — using the five hidden “losses” that trigger automatic pushback.

Resistance isn’t defiance.

It’s fear, identity, uncertainty… and it’s predictable.

What You’ll Learn

• The 5 psychological drivers of resistance
• (loss of competence, control, identity, certainty, time)
• Why your best people are often the most resistant
• How to melt resistance without force
• How small wins and clarity shift the entire change equation
• Why resistance is not the enemy — it’s the roadmap

War Room Challenge

Ask these five diagnostic questions before your next change rollout:

1. What are they afraid of losing?
2. What part of the change feels unclear?
3. What seems too big or too fast?
4. What quick win can reduce fear immediately?
5. How can I reinforce their competence and identity?

Answering these five questions gives you your next move — instantly. 
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Step Into the War Room Community

Get Chris Hunsicker’s free leadership tools, frameworks, and daily execution challenges — plus access to a private community of dealership leaders who are building unstoppable teams, mastering execution, and winning the inner game of leadership.

📥 Join free here ➡️ https://info.chrishunsicker.com/private-podcst

Connect with Chris on Social

Daily leadership insights, dealership-specific execution tips, and behind-the-scenes coaching moments.

• LinkedIn ➡️ https://www.linkedin.com/in/chris-hunsicker-3437205/
• Instagram ➡️ @christopherhunsicker
• Facebook ➡️ https://www.facebook.com/profile.php?id=61575644134790

Watch, Learn, Apply — Anytime

YouTube Channel: Full episodes, highlight reels, and visual frameworks so you can train yourself and your managers anytime.

▶️ Subscribe here ➡️https://www.youtube.com/@chrishunsicker31

Recommended Next Steps for New Listeners

1. Pick your first battle. Scroll through past episodes and start with one that calls you out.
2. Make it your morning fire ritual. Seven minutes before the chaos begins — listen, learn, lead.
3. Bring your managers in. Share an episode and challenge them to take one daily action.
4. Track your wins. Stack 30 days of execution and see how fast the culture shifts.

Share the War Room

If this episode sparked something for you, share it with another leader today. Copy the link, drop it in a text, and tell them:

“You need to hear this — it’s only 7 minutes, and it will make you better today.”

Remember:

You don’t need a better market.

You don’t need better leads.

You don’t even need better people.

You need to become a better leader.

Let’s go create some leadership fire.