Soft As Steel

Respect, Mindset, and the Future of Construction


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In this episode, Dennis Doran sits down with Adam Hoots—an industry leader with deep experience in architecture and construction—to explore how lean principles can reshape the future of construction.

Adam shares insights from his personal journey and research, highlighting the urgent need to foster a culture grounded in respect, dignity, and psychological safety. Together, they tackle critical topics like mental health, industry resistance to change, and the perception challenges facing the next generation of construction professionals.

Through candid conversation and shared optimism, Dennis and Adam underscore the power of collaboration, mindset shifts, and purposeful leadership in driving meaningful transformation across the industry.

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Soft As SteelBy Dennis Doran