Measure Up

Respect your customers! Privacy in marketing with Siobhan Solberg


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"Your [marketers] were so preoccupied with whether or not they could [track customers across the web], they didn't stop to think if they should."- Jeff Goldblum / Ian Malcolm, Jurassic ParkWith all the FUD (fear, uncertainty and doubt) and blatant misinformation being spread lately around the so-called "cookieless future" or "cookiepocalypse," 🤮 we needed to set the record straight.Find out why Siobhan Solberg insists that marketers respect their customers, and that it actually benefits them to care about their privacy.


▶️ Watch on YouTube


Links from the show:

  • Siobhan on LinkedIn
  • Raze Marketing
  • [Redacted] Newsletter
  • Marketing Unf*cked podcast


...more
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Measure UpBy Jim Gianoglio, Simon Poulton

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