Responsive Lab Podcast

Shannon McCracken joins us to talk about the current fundraising landscape, why trust and relevancy our essential now more than ever, and her take on what nonprofit leaders should focus on amidst times of crisis and uncertainty.

Shannon has a unique vantage point, as she's the CEO of The Nonprofit Alliance, leading the association through rapid growth since its launch in 2018. Previously she spent two years as Charity Navigator’s Chief Development Officer, facilitating communication with nonprofit organizations and dramatically increasing resources to support successful implementation of a new strategic plan. She now serves on their board of directors. She spent 17 years with Special Olympics International, most recently as Vice President of Donor Development, building and managing a multichannel individual fundraising program.

Shannon has been an engaged member of the DMA Nonprofit Federation, with past roles as Chairperson of the Advisory Council and Chair of the Ethics Committee.

https://tnpa.org/membership/telluswhatyoulove/

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Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. 

Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

Julia Campbell, author, speaker, and digital strategist to mission-driven organizations, joins us to talk about the current state of social media, how nonprofits should be maximizing social channels, and the dos and don'ts on how to use social engagement for fundraising.

Julia wrote her book Storytelling in the Digital Age: A Guide for Nonprofits as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published this year.  

Julia launched Social Media for Social Good Academy, the first online training course for nonprofit social media managers. She also founded and organizes the annual Nonprofit Social Media Summit, a live event for nonprofits.

www.jcsocialmarketing.com/firstdibs

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Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. 

Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

Chad Williams joins us to talk about the five mindsets of a modern fundraising strategy, how infusing personalization into your messaging drives up results, and a simple framework for donor engagement in 2020 and beyond.

Chad is the CEO of Five Q and has been involved with the Internet since 1995. His company provides a full suite of software development and interactive marketing solutions, including ground-breaking personalization platform, Journity. Chad and Five Q serves dozens of non-profit organizations, including homeless shelters, national faith-based nonprofits, city and county governments and many others.

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Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. 

Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

Brian Sooy, the president of AESPIRE, joins us to talk about uncovering and clarifying your nonprofit's story, the art of focus, and why supporter-centered storytelling is a must.

Brian is the author of “Raise Your Voice: A Cause Manifesto,” the top-rated book that helps mission-driven leaders create thriving organizations. As a StoryBrand Certified Guide, Brian knows that when leaders find the clarity, they multiply their impact and their business thrives.

Here are a few additional resources that complement our conversation:

• Raise Your Voice: A Cause Manifesto —Amazon’s top-rated guide to help mission-driven organizations nurture a culture of generosity that engages supporters and builds a mission-driven brand
• Download the Brand Clarity Credo, inspired by Raise Your Voice: A Cause Manifesto — and receive 12 months of free insights from Aespire to help you achieve clarity and build a powerful relationship brand.
• Download a free guide to help you Master the Art of Donor Storytelling

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Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. 

Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

On this episode, we're joined by T. Clay Buck, a recovering actor and reluctant data geek, and we discuss what fundraising leaders should be focused on as we wade into 2020 and beyond. He is the Founder and Principal of Tactical Fundraising Solutions, a fundraising consultancy that helps fundraisers and nonprofits raise money more effectively through a systems-thinking approach to fundraising.

Clay has thirty years of experience in fundraising from individual donors and particular expertise in annual giving, database management, prospect research and development operations. He was the Vice President of Client Services for the highly respected consulting firm, IDC and has held the CFRE certification since 2010. He was a co-author of the Rogare Critical Fundraising Report for the United States, teaches fundraising and storytelling at the University of Nevada, Las Vegas and was recently named one of the top 20 Charity Influencers online.

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Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. 

Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

Dan Reed, the CEO and Founder of Seed Fundraisers join us again to talk about growing generosity at scale across various fundraising channels. He also shares practical tips on how you can activate and inspire generosity within annual giving campaigns, major gifts, and event fundraising. Seed Fundraisers is a training and coaching organization focused on fundraising and program design. Furthermore: Seed is an ambitious group of problem solvers, institution-builders, and activators, more interested in the rigorous pursuit of generosity-fueled impact than the comforts of self-serving work. Dan Reed is a philanthropy executive with over 15 years of frontline and leadership experience in philanthropic fundraising. He has helped raise over $50 million dollars in private philanthropy, led teams of up to 15 fundraisers, and supported leaders through significant organizational change. Dan served the Denver Public Schools Foundation for three years during a time of major transition, and then joined Morris Animal Foundation as the Director of Corporate Sponsorships. Dan was promoted to Chief Development Officer and served in this role until 2016 when his passion to coach fundraisers led him to launch Seed Fundraisers, a training and coaching organization focused on fundraising and program design. Since its founding, Seed has partnered with over 45 organizations, bringing clarity and strategy to their greatest challenges. Dan’s passion for philanthropy has guided his conviction for the occupation of fundraisers and the belief that fundraisers serve the world as intentional catalysts of generosity. Dan has recently returned to his hometown of Beaver, PA where he now lives with his wife and two children. Together with his wife, he is building new relationships with old neighbors and raising his children to love curiosity, poetry, and someday, whiskey. ----- Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/.  Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

Dan Reed, the CEO and Founder of Seed Fundraisers join us to talk about growing generosity and vocational conviction. He also shares what he believes the true purpose of a fundraising professional is, and a few tips on how to evolve your posture toward your nonprofit's donors. Seed Fundraisers is a training and coaching organization focused on fundraising and program design. Furthermore: Seed is an ambitious group of problem solvers, institution-builders, and activators, more interested in the rigorous pursuit of generosity-fueled impact than the comforts of self-serving work. Dan Reed is a philanthropy executive with over 15 years of frontline and leadership experience in philanthropic fundraising. He has helped raise over $50 million dollars in private philanthropy, led teams of up to 15 fundraisers, and supported leaders through significant organizational change. Dan served the Denver Public Schools Foundation for three years during a time of major transition, and then joined Morris Animal Foundation as the Director of Corporate Sponsorships. Dan was promoted to Chief Development Officer and served in this role until 2016 when his passion to coach fundraisers led him to launch Seed Fundraisers, a training and coaching organization focused on fundraising and program design. Since its founding, Seed has partnered with over 45 organizations, bringing clarity and strategy to their greatest challenges. Dan’s passion for philanthropy has guided his conviction for the occupation of fundraisers and the belief that fundraisers serve the world as intentional catalysts of generosity. Dan has recently returned to his hometown of Beaver, PA where he now lives with his wife and two children. Together with his wife, he is building new relationships with old neighbors and raising his children to love curiosity, poetry, and someday, whiskey. ----- Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/.  Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

Greg Warner, the CEO of MarketSmart, to talk about his personal experience as a disgruntled donor, what today's donor really wants from nonprofits, and engagement strategies he's seen nonprofits tap to build authentic relationships with their donors. ----- Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/.  Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

Hilary Noon joins us to talk about the first-ever Donor Loyalty Benchmark Study, why donor loyalty is a metric fundraisers should be pursuing, and a few practical insights nonprofits can use to cultivate donor loyalty. Hilary has committed her entire working life to serving with and on-behalf of nonprofits. She is now the Executive Vice President of Insights Analytics and Experience at Pursuant. She's been at Pursuant for 4 years having come from the American Cancer Society where I ran Analytics and Insights at the National level.  Pursuant is a mid-size, comprehensive fundraising and marketing agency that works exclusively with non-profit organizations to drive engagement and growth. They focus across the entire donor pyramid using strategic services, creative storytelling, analytics and human insights to drive greater connection between causes and their donors. And, they power those services efficiently through their technology platforms. ----- Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/.  Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.

We’re changing things. We’re creating a space where ideas and people focused on fundraising for our world’s most important causes can collide. Why? The world your nonprofit is fundraising in has changed. This has shifted what today’s donor expects and they’re voting with their giving (engagement and dollars). Yet, nonprofits are handcuffed to models that were designed for donors that no longer exist. You need a new approach. And, Gabe Cooper, the founder and CEO of Virtuous, talks about how that new approach should be responsive fundraising. Responsive fundraising puts the donor at the center of fundraising activities, personalizes engagement, and treats ALL donors like major donors. We know a world where nonprofits are more responsive is one that is better for the entire generosity ecosystem and will grow giving and social impact. So, we’re curating conversations with nonprofit leaders and top fundraising thinkers to illuminate responsive fundraising strategies and highlight how modern nonprofits are becoming responsive