‘Information technology and the ability to connect and communicate play a fundamental role in our society’, says our guest today, Chan Yu Kuo. Chan Yu is the Global Marketing & Account Manager at EdgeNext, a unified global edge cloud platform. They help clients accelerate websites, applications, media content, and large file downloads to ensure they’re delivering a seamless and secure user experience. Ensuring their clients optimize user experiences we were eager to learn how Chan Yu and the team support their own buying journey. Chan Yu discusses the importance of responsive and personalized content that creates a frictionless and informative buying journey is key to their website user experience. As the global marketing and account manager, Chan Yu also dives into their omnichannel marketing efforts and the role reviews and e-word of mouth play in a buyer’s decision.