If your audience shares common characteristics, you'll want to learn how to segment. Listen to the briefing to hear how demographic attributes can help you to do this.

Hosted on Acast. See acast.com/privacy for more information.

Segmenting your target market allows you to focus your money and your message and time. Listen to the briefing to learn how to do it.

Hosted on Acast. See acast.com/privacy for more information.

Listen to the briefing to hear how consumers are spending their money on Valentine's Day and on who…you may be very surprised.

Hosted on Acast. See acast.com/privacy for more information.

#holidays are a great way to get noticed on social media. Listen to the briefing to hear which hashtag holidays are coming up for mid February 2020.

Hosted on Acast. See acast.com/privacy for more information.

It's a quieter time of year and it's time to look at those products that are truly driving your business. Listen to the briefing to hear how priority products are the first step in solid segmenting.

Hosted on Acast. See acast.com/privacy for more information.

They said Henry Ford was crazy to pay his workings $5 per day in 1914. That was 2X more than most auto manufacturers paid. Listen to the briefing to hear how a modern day innovator is using technology to drive cost savings that he then gives back to his employees and customers. Michael Listoria of &pizza is the new breed of restauranteur.

Hosted on Acast. See acast.com/privacy for more information.

Some major cities are making it illegal to not accept cash. Listen to the briefing to hear just how many people actually don't have a bank account.

Hosted on Acast. See acast.com/privacy for more information.

#TBT or #ThrowBackThursday has over 15 million uses as of January 2020. Listen to the briefing to get some ideas as to how you can use this momentum to draw attention to your business.

Hosted on Acast. See acast.com/privacy for more information.

Listen to the briefing to hear how organic search and paid search are defined and how they differ from each other. We'll also look at why you need a little bit of both.

Hosted on Acast. See acast.com/privacy for more information.

Search Engines use algorithms to find your business on the Internet but exactly what the heck is an algorithm and how do they work? The answer is simpler than you might imagine. Listen to the briefing to learn how.

Hosted on Acast. See acast.com/privacy for more information.