Find out how this husband and wife team turned their dream of an upscale-casual restaurant with an in-house brewery into a reality...with a huge following and more success around the corner

With an authentic southern menu, Mama's Boy has generated a big buzz in short time, been featured in the New York Times and on The Cooking Channel! Find out how they saw success so quickly.

Sola Café and the newly-opened Red Tractor Pizza in Bozeman, Montana both offer a unique menu to loyal local and tourist customers. Hear how one owner manages it all with ease.

Restaurant Engine Podcast, Episode #1

http://restaurantengine.com/wp-content/uploads/podcasts/how-a-husband-wife-team-launched-a-food-truck-business.mp3

 

We've revamped and relaunched our Restaurant Engine Podcast!  This is the first of many interviews we'll be doing with restaurant owners to hear the stories of how they started and grew their restaurant business.

Be sure to subscribe to the show in iTunes by clicking here.

In This Episode...

We spoke with Steve Perlstein and Jennifer Block, who started Simmer Milwaukee food truck a year ago. You'll hear all about:

Why Steve and Jennifer turned to Kickstarter to fund their food truck

How local press and community engagement started their business with a loyal fanbase

Why Steve left a successful career in journalism to pursue his dream of being a chef

How they manage their food truck while planning their brick-and-mortar restaurant

We also learn why Steve and wife Jennifer made their decision to start with a food truck instead of a traditional restaurant. The pair expand on their menu strategies, specialty bakery items, a focus on sourcing ingredients locally and the process of delegating management so they can continue to expand their business.

Specializing in freshly-made soups and paninis with a daily selection of both vegan and gluten-free options, Simmer offers something unique for everyone - and it's paying off. In addition to Simmer Truck, Simmer Catering is a major part of the business also - from weddings to street block parties, office lunches to charity dinners, Simmer makes the most of its' mobility!

In fact, things are moving quickly - this November they will be opening a brick-and-mortar restaurant, Simmer Café, while keeping their food truck business going strong. We had a lot of fun talking with this creative team and know they're only just getting started! Tune in to the podcast to hear all about Simmer's rise to success!

Find Simmer on the web at:

www.simmermilwaukee.com

http://www.youtube.com/watch?v=Of7M6Ppe8uM&feature=youtu.be

MP3 Audio

In this episode of the Restaurant Engine Podcast, we discuss the essentials to starting your own food truck business. You'll learn what type and size of truck to go for along with the proper starter equipments you should prioritize on acquiring. You'll also be introduced to what paperworks are required to running a food truck plus business suggestions and marketing tips to get things rolling. All these are covered in this episode of the Restaurant Engine Podcast.

Run a food truck?  Find out more about Restaurant Engine's food truck website design solution.

http://www.youtube.com/watch?v=GQFwvht4A_Q&feature=youtu.be

MP3 Audio

In this very first episode of the Restaurant Engine Podcast, we discuss six important steps to think about when you're building your restaurant's business plan.  Building your business plan is an important step for any new restaurant business and shouldn't be taken lightly.  From the concept to branding and marketing to financials.  It's all covered in this opening episode of the Restaurant Engine Podcast.