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Restaurant Marketing School episodes
- POS vs. CRM
What's the most powerful tech tool in your restaurant? For many of us it was our POS but today we discuss the importance of having a CRM that can build your audience and amplify your message.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
CLICK HERE to Chat with Josh
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
Restaurant Marketing School
The Playbook
Industry Town Halls
8 min - Lapsed Email Flow
As restaurateurs, we spend most of our time talking about the flow of our restaurant but the flow of our marketing communications is just as important to a successful operation. In this episode, Rev and Josh break clearly define lapsed email flow and what to do about it.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
CLICK HERE to Chat with Josh
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
Restaurant Marketing School
The Playbook
Industry Town Halls
9 min - Where the Customer Journey Begins & Ends
You understand exactly what the customer journey looks like within the four walls of your restaurant but have you taken the time to see what it looks like online? In this episode, Josh and Rev break down the opportunities and the pitfalls of the digital customer journey.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
CLICK HERE to Chat with Josh
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
Restaurant Marketing School
The Playbook
Industry Town Halls
7 min - Boosted Posts vs. Traditional Advertising on Facebook
In this episode, Rev breaks down the statistics related to social media advertising to ensure you're getting the most bang for your buck.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
CLICK HERE to Chat with Josh
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
Restaurant Marketing School
The Playbook
Industry Town Halls
7 min - Things to A/B Test
Are you testing your marketing? Tiny changes can make a massive impact in awareness and conversion and today, Rev and Josh share what to track and how to adjust to maximize your marketing impact.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
CLICK HERE to Chat with Josh
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
Restaurant Marketing School
The Playbook
Industry Town Halls
7 min - New Menu Item Playbook
Whether you're launching a new seasonal menu or a new menu item, it's an obvious opportunity to drive traffic to your restaurant. In this episode, Rev and Josh break down the best strategy to weaponize that menu to drive new and repeat business.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
CLICK HERE to Chat with Josh
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
Restaurant Marketing School
The Playbook
Industry Town Halls
7 min - The New Restaurant Playbook
In this episode, Josh and Rev break down best practices for marketing your new restaurant or new restaurant location.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
CLICK HERE to Chat with Josh
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
Restaurant Marketing School
The Playbook
Industry Town Halls
7 min - Free Content Creation Tools
In this episode, Rev breaks down his favorite FREE content creation tools.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
CLICK HERE to Chat with Josh
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
Restaurant Marketing School
The Playbook
Industry Town Halls
7 min - Target Open Rates
In this episode, Rev and Josh break down target open rates by platform and how to increase them.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
CLICK HERE to Chat with Josh
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
Restaurant Marketing School
The Playbook
Industry Town Halls
6 min - Fulfillment Switching
In this episode Josh and Rev clearly define fulfillment switching and how it can be used to effectively market your restaurant.
Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.
________________________________
CLICK HERE to Chat with Josh
Free Download: 5 Steps to Achieve a 15% Net Profit
We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
FULL COMP
Restaurant Marketing School
The Playbook
Industry Town Halls
6 min
About Restaurant Marketing School
From the publisher's feed
Created in partnership with Yelp for Restaurants, Restaurant Marketing School provides daily marketing tips, tricks and tools, giving restaurateurs the tools they need to communicate with their existing customers and reach an entirely new customer base.
Hosted by Michelin-rated restaurateur Josh Kopel, RMS brings a fresh perspective to traditional marketing in the hospitality space.
Each episode is only 4-7 minutes, providing bite sized, actionable information that listeners can implement in their restaurants that day.