Restaurant Marketing School

Restaurant Marketing School

By Josh KopelBusinessMarketing
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Restaurant Marketing School episodes

  • Getting free marketing support from the "big guys"

    Today, Josh Kopel unpacks the opportunities out there to partner with beverage companies to market your restaurant. 

    Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

    ________________________________

    CLICK HERE to Chat with Josh

    Free Download: 5 Steps to Achieve a 15% Net Profit

    We have a lot more content coming your way!

    Be sure to check out the FULL COMP media universe by visiting:

    FULL COMP

    Restaurant Marketing School

    The Playbook

    Industry Town Halls

    3 min
  • How to book $1M in events

    Today Josh Kopel breaks down the step-by-step the methods and tools he used book out $1M in events. Be sure to check out his events pack at http://restauranteventguide.com

    Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

    ________________________________

    CLICK HERE to Chat with Josh

    Free Download: 5 Steps to Achieve a 15% Net Profit

    We have a lot more content coming your way!

    Be sure to check out the FULL COMP media universe by visiting:

    FULL COMP

    Restaurant Marketing School

    The Playbook

    Industry Town Halls

    4 min
  • Tastings: Where free makes you money

    Tastings are the simplest strategy out there to lure guests into your restaurant without spending.$1. Today Josh Kopel runs through the most effective use cases for tastings.

    Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time. 

    ________________________________ 

    CLICK HERE to Chat with Josh 

    Free Download: 5 Steps to Achieve a 15% Net Profit

    We have a lot more content coming your way! 

    Be sure to check out the FULL COMP media universe by visiting: 

    FULL COMP 

    Restaurant Marketing School 

    The Playbook 

    Industry Town Halls

    3 min
  • The power of "a little something extra"

    Today Josh Kopel breaks down a bulletproof strategy to delight guests while turning tables. 

    Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

    ________________________________
    CLICK HERE to Chat with Josh
    Free Download: 5 Steps to Achieve a 15% Net ProfitWe have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:
    FULL COMP
    Restaurant Marketing School
    The Playbook
    Industry Town Halls

    4 min
  • Creating and Launching a Text Message Newsletter

    Most restaurant marketing is targeted at getting new diners Restaurants fail to market to their current and past customers are missing the opportunity to connect and build loyalty. Using SMS marketing, you can create relationships with customers that is engaging and valuable. Here’s the ultimate guide to how to get started:

    We are in the hospitality business but the challenge that restaurants have is building relationships. Now with 3rd party delivery, there is little opportunity to build the relationship and invite diners back.

    Marketing goals with SMS:

    ·  Connect and add value to customers. (Build a  relationship).

    ·  Create an SMS loyalty program

    ·  Drive customers to online ordering

    ·  Give updates:

    ·  Send texts when a customer’s food or table is ready

    ·  Manage curbside pickup

    ·  Manage and confirm reservations by SMS

    ·  Send happy birthday with gift.

    Pro-Tips

    Keeping a message as clear as possible allows the recipient to read quickly and know exactly what you’re offering.

    Make it personal: Use the recipient’s name, location, or area of interest to know that the message is for them.

    To learn more about Restauranttopia, check out the show notes at https://restauranttopia.com/category/podcast-episodes/

    ________________________________

    CLICK HERE to Chat with Josh

    Free Download: 5 Steps to Achieve a 15% Net Profit

    We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:

    FULL COMP

    Restaurant Marketing School

    The Playbook

    Industry Town Halls

    11 min
  • Catering to Dietary Restrictions as a Marketing Strategy

    Health is a trend that is not going away, and restaurants need to double down on this soon. Here's our advice on how to properly market to those with Dietary Restrictions.

    -  Non-GMO, Gluten-free, Dairy-free, vegetarian, vegan just to name a few are becoming more and more prominent.

    -  The better a restaurant can make these dietary restrictions easy for people to navigate the more business they can capture.

    -  Zingerman’s Story – Gluten and Dairy Free – Lady with a clip board

    Things you can do now:

    -  Designate your items on your menu that meat these criteria.

    -  Designate items with small modifications that can be made to accomplish these criteria.

    -  Make a completely separate menu for these restrictions.

    -  Have a day of the week focusing on these restrictions.  Vegan Night.

    -  Train your Staff!!  Town Hall example.

    -  Make people feel so comfortable that they keep coming back!

    To learn more about Restauranttopia, check out the show notes at https://restauranttopia.com/category/podcast-episodes/

    ________________________________

    CLICK HERE to Chat with Josh

    Free Download: 5 Steps to Achieve a 15% Net Profit

    We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:

    FULL COMP

    Restaurant Marketing School

    The Playbook

    Industry Town Halls

    10 min
  • How “Take and Make” or “Cook and Book” Can Add Revenue

    Prepared meals and partially cooked entrees can revolutionize your revenue model and marketing efforts. Here's how...

    This concept is huge with Meal Prep companies across the country… seems like every week you hear of another company popping up.  This concept is underutilized by most restaurants.  There are a few places that have built their whole business model around the Take and Bake model.  In fact, one national chain and killed it in the Pandemic with Raising top line sales by almost 7% and while decreasing locations.

    - Do not try to duplicate your menu for your customers at home.  The reason they come to dine with you is partly that they can’t do it at home.  Wing Example during pandemic

    - How can you make your customer a Rockstar at home with all of the ingredients to make a fantastic meal.  Ribs, Pizza (Danny Boys), Tenderloin (Blue Herron)

    - Make it Interactive.

    o  Give the customer a card explaining the prep and plating, so they have everything they need to execute.  Date Night at Home.

    o  Drinks as well!  Give them the mixers and garnishes to add their own alcohol so they can impress their friends with bartending skills

    o  Cook along with the chef – Do a recording or even a live event that you can sell the kits and have your chef walk them thru the preparation.

    To learn more about Restauranttopia, check out the show notes at https://restauranttopia.com/category/podcast-episodes/

    ________________________________

    CLICK HERE to Chat with Josh

    Free Download: 5 Steps to Achieve a 15% Net Profit

    We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:

    FULL COMP

    Restaurant Marketing School

    The Playbook

    Industry Town Halls

    9 min
  • Loved Employees = Loved Customers

    Want your customers to love you...love your employees first! Today we unpack the reasons why care and authenticity with your staff will create raving fans of your guests.

    “Customers will never love a company until the Employee loves it first.”

    • The best way to love your customers is to love your employees.
    • Employees who are onboarded correctly and trained properly and recalibrated when needed
    • Care about their jobs, care about the business and ultimately care about the customer
    • We have a belief that people want to do a great job.  No one wakes up and says “I want to do a horrible job today!”  But we fail sometimes to give each person the environment to thrive

      • “People don’t care how much you know until they know how much you care”

      • It is very tough to coach an employee until they know you care about them.
      • It doesn’t resonate until they really fell you have their best interest in mind.
      • Once they know this coaching and developing becomes very easy because they trust you and feel safe.  Feeling safe is a critical part of have a great team.
      • MIT Study found the 3 Things needed on any successful team: Empathy, Social Sensitivity, A woman on the team.
      • The days of abusive Pirates and Swashbucklers in the restaurant should be over.  A new regime of Compassion and care and dare I say Love… is what will separate you from the pack.

        • To learn more about Restauranttopia, check out the show notes at https://restauranttopia.com/category/podcast-episodes/

        ________________________________

        CLICK HERE to Chat with Josh

        Free Download: 5 Steps to Achieve a 15% Net Profit

        We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:

        FULL COMP

        Restaurant Marketing School

        The Playbook

        Industry Town Halls

        8 min
      • Your Competition is Your Greatest Asset

        Your competition can make you better. You can learn from your competitors what to do and what NOT to do. Today we unpack the benefits of having stiff competition.

        To learn more about Restauranttopia, check out the show notes at https://restauranttopia.com/category/podcast-episodes/

        ________________________________

        CLICK HERE to Chat with Josh

        Free Download: 5 Steps to Achieve a 15% Net Profit

        We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:

        FULL COMP

        Restaurant Marketing School

        The Playbook

        Industry Town Halls

        7 min
      • The Missed Opportunities with 3rd Party Delivery

        Delivery has been a lifeline and a pain-point for so many restaurateurs over the last 18 months. Today we discuss how to get the most out of delivery while keeping the most revenue in your pocket.

        To learn more about Restauranttopia, check out the show notes at https://restauranttopia.com/category/podcast-episodes/

        ________________________________

        CLICK HERE to Chat with Josh

        Free Download: 5 Steps to Achieve a 15% Net Profit

        We have a lot more content coming your way! Be sure to check out the FULL COMP media universe by visiting:

        FULL COMP

        Restaurant Marketing School

        The Playbook

        Industry Town Halls

        10 min

      About Restaurant Marketing School

      From the publisher's feed

      Created in partnership with Yelp for Restaurants, Restaurant Marketing School provides daily marketing tips, tricks and tools, giving restaurateurs the tools they need to communicate with their existing customers and reach an entirely new customer base.