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Why should all of us care if restaurants are adopting a big-picture strategy? Sure, Mcdonald's should have a strategy team, if not an entire department. But let's get real - say you've got 14 locations. How do you justify having someone as talented and expensive as Jared Cohen?

Jared and Zack explored this on the podcast this week and we learned how he's taken his experience as Senior Director of Global Strategy at Mcdonald's and turned it into real-world change as the COO of Protein Bar & Kitchen.

What stood out to us was the intelligent ways he uses customer data gathered by Ovation and Incentivio to provide a customized guest experience. 

Today's Ovation goes to you, Jared!