🎙️ In this podcast episode, I dive into the power of keywords and why they’re the backbone of any successful marketing strategy - especially for service-based businesses like roofing companies.

 🏠 From location-based phrases to problem-solving terms, I’ll share how the right roofing keywords can boost your online visibility, drive website traffic, and generate leads.

If you want to learn how to stay ahead of the competition in the roofing industry and dominate search engine results, this episode is for you! 🚀 Tune in now!

In this episode, I'll explain the reasons behind the rising Cost Per Click (CPC) in Google Ads for roofing contractors. If you’ve noticed your CPC increasing, especially during peak seasons, you’re not alone! I’ll explore the main causes, from increased competition to seasonal demand, and share actionable strategies to help you control your ad spend.

Topics covered include:

✅ Understanding CPC and why it’s essential in Google Ads.

✅ How competition and seasonal trends impact the roofing industry.

✅ The role of Quality Score, geographic targeting, and ad scheduling in CPC.

✅ Tips for optimizing your bidding strategy and ad creatives to reduce costs.

Whether you’re an experienced contractor or new to Google Ads, this episode will help you make sense of CPC fluctuations and uncover ways to reduce costs while maintaining strong ad performance.

Ready to take control of your ad spend and maximize every lead?

In this episode, I’m diving into Google’s latest updates to the Local Services Ads (LSA) platform, focusing on the new lead rating system and updated lead statuses, like "Credited" and "In Review." These changes are a big deal for water-damage businesses and other service-based companies that rely on LSAs to attract quality leads. Here are some of the changes:

✔️ New Lead Rating System

✔️ Updated Lead Statuses

✔️ Ad Budget Impact

If you want to stay ahead in a competitive market and make the most of your advertising efforts, this episode has the insights you need.

In this episode of the Restoration Marketing Secrets Podcast, we sit down with Rocky Hensley, a successful water damage restoration entrepreneur, to uncover the secrets behind his impressive business journey. 

Rocky Hensley is a seasoned business owner in the water damage restoration and plumbing industries. After building and successfully selling ICON Property Rescue, a prominent water damage restoration company, Rocky turned his focus to founding 1-Tom-Plumber, a fast-growing plumbing franchise specializing in emergency plumbing services. 

With decades of hands-on experience, Rocky has mastered the art of scaling businesses while delivering exceptional customer service. His leadership and innovative approach to both industries have made him a respected figure and a source of inspiration for aspiring entrepreneurs.

With years of experience in the restoration industry, Rocky dives deep into his challenges, triumphs, and key strategies that helped him build a thriving business. Tune in to hear valuable insights on leadership, growth, and staying ahead in a competitive market!

Is It Time to Hire an Office Manager for Your Roofing Business? Recognizing the need for an office manager can be challenging, especially when you're immersed in the daily operations of your roofing business. As a roofing business owner, you might think that hiring an office manager is an unnecessary expense when you're just starting out.

Here are some signs that it might be time to consider hiring an office manager:

✅ Consistently Missing Lead Calls

 ✅ Clients Are Complaining

✅ Forgetting or Losing Track of Leads

 ✅ Declining Work-Life Balance

Boosting Your Roofing Website’s Accessibility and SEO In today’s digital world, a roofing website needs to be more than just a presenceI need it to be accessible to everyone, including those with disabilities. Making my site accessible broadens my customer base and improves SEO. Here are four key tips to enhance accessibility and boost search engine rankings. Here are some key Tips for Better Accessibility:   Descriptive Alt Text for Images Keyboard Navigation Screen Reader Optimization High-Contrast Colors   An accessible site offers a better user experience, which search engines reward with higher rankings. By using descriptive alt text, proper heading structures, and responsive design, I can improve both user navigation and SEO. Accessible sites also tend to load faster and be more mobile friendly key factors for SEO. By focusing on these accessibility improvements, I can make my roofing website more user-friendly and enhance its SEO, driving more traffic and engagement.

In the fiercely competitive water damage restoration industry, visibility is everything. Join me in this episode as I dive into the power of Google Competitor Ads - an advanced strategy that lets you target customers searching for your competitors.   I break down how these ads work, why they’re a game-changer for generating high-quality leads, and how our agency leverages them to give our clients an edge. Whether you're new to this approach or looking to optimize your campaigns, this episode is packed with insights to help you stand out and capture more business. Tune in to learn how to use Google Competitor Ads to fast-track your lead generation efforts!

In this episode of Restoration Marketing Secrets Podcast, we dive deep into the world of Google reviews. Potential customers often rely on these reviews to choose the most trustworthy and reliable service, making them a vital part of your online reputation. Not only that, but consistent 5-star reviews can significantly boost your Google Business Profile rankings and improve your visibility in Local Services Ads.

Join me as I explore four innovative strategies to increase your Google reviews and enhance your online presence. Consistency is key to making these strategies work. Don't miss out on these actionable tips to take your Google reviews, and your business, to the next level!

Master Google Ads for Water Damage Restoration!💡   Check out the Restoration Marketing Secrets Podcast as I detail the most effective Google Ads strategies for water damage restoration companies. This episode is a game-changer for those wanting to optimize their ad performance and dominate their market.   What’s covered in this episode: 👉 Types of Google Ads: Search Ads, Local Service Ads, Competitor Ads, Call-Only Ads 👉 Optimizing Ad Campaigns for Maximum Visibility 👉 Choosing High-Converting Keywords 👉 Avoiding Costly Bidding Mistakes 👉 Navigating Google’s Ad Landscape   Get insider tips to enhance your ad strategy and achieve better results. Tune in for actionable insights that can transform your Google Ads campaigns!

Decoding Lead Generation vs. Marketing Agencies!   In this latest episode of the Restoration Marketing Secrets Podcast, I’m exploring the key differences between lead generation companies and marketing agencies. If you're looking to improve your lead strategy and understand how to effectively build your brand, this episode is packed with valuable insights.   Here’s what you’ll uncover: 👉 Evaluating Lead Costs and Quality 👉 The Role of Branding in Your Business 👉 Strategies for Effective Lead Management 👉 Long-Term Benefits of a Strong Marketing Approach   Tune in to unlock strategies that will help you make informed decisions and boost your business!