From filling balloon sandbags for 5 cents each in his parents’ party shop to helping turn the family business into Australia’s largest
party retailer, Dean Salakas is a true Australian retail pioneer.
And he’s built his career by refusing to accept the mentality of “that’s just how it’s done.”
In this episode of ReStories, Cameron Wakefield and Peter Curry sit down with Dean to unpack a journey shaped by experimentation,
bold decisions and a willingness to challenge convention.
From pioneering click-and-collect and becoming an early Google advertiser, to making his mark at Woolworths, appearing on
Shark Tank, navigating the chaos of COVID and eventually selling The Party People, Dean shares the highs, mistakes and lessons
along the way.
He also reflects on rapid growth, leadership, resilience, customer behaviour and why testing and learning has always been
central to the way he works.
A fascinating conversation with one of Australian retail’s most original thinkers.
A must listen for anyone who works in, leads, or loves retail.