F*ck The Diet Cycle

Restriction Creates the “F*ck It” Moment


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Restriction is sold as discipline.
In reality, it’s the fastest route to bingeing.

In this episode, we break down why restriction never works for long-term weight loss and how it creates a cycle of punishment, negative self-talk, and the inevitable “f*ck it” moment.

We talk about what actually happens when you label foods as good or bad, why deprivation fuels obsession, and how restriction damages your relationship with food, even when weight loss seems to be “working” at first.

If you’ve ever been “good” all day, slipped up, and then written the whole day off, this episode will help you

  • Understand why restriction leads to binge eating

  • Stop the guilt & punishment cycle

  • Reframe setbacks without spiralling

  • Build a more sustainable approach to weight loss

This isn’t about lack of willpower.
It’s about a system that was never designed to last.

🎧 Listen now and start breaking the cycle.


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F*ck The Diet CycleBy Loren Knight and Abbie Lodge