In our 50th episode, we sit down with Brazilian creative power duo Kazuo Kubo and Lucas Ribeiro. These two seasoned Creative Directors take us behind the scenes of their surreal journey: producing an AI-generated commercial based on a lost Salvador Dalí script. From ethical debates to technical execution, this one’s a wild ride.

Highlights

• How Kazuo and Lucas moved from Brazil to leading roles in major US agencies
• The origin story of “Giraffes on Horseback Salad,” a lost Dalí screenplay now brought to life
• A step-by-step look at the creative AI workflow: research, generation, editing, and sound
• Why AI didn’t replace anyone but empowered a small team to do big things

Links

Kazuo's Linkedin
Lucas' Linkedin

Checkout their book:
Principle: 128 principles to start a creative career in an advertising agency

Watch the commercial:
"Giraffes on Horseback Salad"

The Human AI Experience 2025 Intro

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