In this session, learn how Bonobos, an online retailer for men's clothing and accessories, powers their personalized customer experiences on top of AWS. We start by exploring the foundational elements required to build an effective retail data platform as well as the building blocks provided by AWS to deliver these experiences. Learn how Bonobos leverages Segment in their architecture, and hear from Bonobos and Segment on the objectives, challenges, and outcomes realized by Bonobos through their journey in constructing and deploying their personalization platform.